About the job
About WPP Media
WPP serves as the trusted growth partner for the world's foremost brands. With a unique blend of exceptional talent, reliable data and intelligence, and premier partnerships, united through our innovative marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.
WPP Media operates as WPP's AI-driven media unit, integrating media, data, and partnerships to provide creative personalization at scale. Through WPP Open and powered by Open Intelligence, our clients gain clear visibility into the effectiveness of their media investments.
For more information, visit wppmedia.com.
Role Summary and Impact
As a key player in the media planning and buying for some of the smartest advertisers globally, WPP leverages insightful consumer analysis and extensive experience to remain the largest media planning and buying network worldwide.
The Audio Visual (AV) team is central to our agency, tasked with strategically investing in the right media channels at the optimal time and targeting the appropriate audiences. Our specialist role emphasizes the prudent allocation of resources, supported by bespoke technology and data systems tailored to meet client objectives.
We focus on securing top-tier trading arrangements across TV, Video on Demand (VOD), Cinema, and Radio, ensuring that every investment maximizes value and aligns with campaign key performance indicators (KPIs) and budgetary constraints.
The AV Executive serves as the backbone of the AV function, overseeing campaign buys across diverse clients and platforms while reporting directly to the AV Buyer and Senior Buyers on value management, quality, and channel coordination.
