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Account Manager, Paid Social

WPP MediaManchester, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

Key Responsibilities:Developing comprehensive paid social media strategies that align with client objectives and KPIs, articulating the rationale behind campaign tactics (channels, budget, audiences, formats, etc.) to both internal and external stakeholders. Overseeing the complete setup of paid social media campaigns across various platforms to ensure optimal performance and alignment with client goals.

About the job

WPP Media serves as the media operating unit of WPP, bringing together media expertise, data, and strategic partnerships. The team uses the WPP Open platform to help clients understand and improve the impact of their media investments. For more information, see wppmedia.com.

Role overview

This Account Manager, Paid Social position sits within Wavemaker and focuses on managing client accounts with an emphasis on paid social media campaigns. The role supports clients in shaping consumer experiences through media, content, and technology. Collaboration is central, working alongside bold brands and team members who are eager to challenge conventions.

What you will do

  • Oversee the daily management of client accounts specializing in paid social media.
  • Work closely with the line manager to guide and mentor junior team members.
  • Ensure paid social campaigns are executed accurately and on schedule.
  • Build and maintain strong relationships with clients, suppliers, and stakeholders.

Requirements

  • Solid understanding of paid advertising on platforms such as Facebook, Instagram, Twitter, Snapchat, and TikTok.
  • Experience managing paid social campaigns and collaborating within a team.
  • Ability to serve as a trusted advisor in paid social media for clients and partners.

About WPP Media

WPP Media is an AI-driven media operating unit of WPP, dedicated to merging media, data, and partnerships to deliver personalized marketing solutions at scale. Our innovative approach allows clients to see the impact of their media investments with clarity and precision.

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