Ad Performance Product Strategy & Operations Lead

Roku, Inc.Boston, Massachusetts

On-site Full-time $130K/yr - $170K/yr

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Experience Level

Mid to Senior

Qualifications

Qualifications:Experience in performance advertising, ideally within a digital platform environment. Proficient in market analysis and competitive intelligence. Understanding of outcome-based advertising systems. Strong strategic thinking and operational execution skills. Ability to collaborate effectively across various teams.

About the job

Collaborative Success in Streaming.

Join Roku to Revolutionize TV Viewing

As the leading TV streaming platform in the U. S., Canada, and Mexico, Roku is on a mission to transform every television experience globally. We pioneered the streaming revolution, connecting viewers with their favorite content, empowering publishers to grow and monetize their audiences, and offering advertisers innovative ways to reach consumers.

Your journey with Roku starts from day one, where your contributions are both meaningful and appreciated. We are a rapidly growing public company, and your role will help us delight millions of streamers worldwide while gaining valuable experience across diverse disciplines.

About Our Team

The Ad Product Strategy & Operations (PS&O) team is a critical bridge within Roku’s Ad Product organization, blending strategy with execution. We collaborate with product managers and cross-functional teams to streamline decision-making, ensure readiness for launches, and implement product strategies across our advertising portfolio. Our focus is on enhancing clarity, scalability, and alignment from roadmap planning to execution, working closely with commercialization partners to effectively bring new products to market.

Position Overview

We are seeking a PS&O Lead with a robust background in performance advertising to drive product strategy through detailed market analysis, competitive intelligence, and go-to-market execution for Roku's expanding performance advertising division. You will create and implement scalable frameworks that foster revenue growth across our performance and growth advertising portfolio. Your role will involve ensuring tight collaboration between product, sales, and legal teams, acting as a strategic partner to identify and address systemic roadblocks and operational inefficiencies that might hinder our success in the market.

The ideal candidate will have experience building or scaling performance advertising products within a digital platform context. Familiarity with outcome-based buying systems, such as cost-per-action bidding, conversion optimization, audience targeting, and measurement, is essential.

About Roku, Inc.

Roku, Inc. is at the forefront of the streaming television industry, providing an unparalleled platform that connects audiences to their favorite content. Our innovative solutions empower content publishers and enable advertisers to engage consumers like never before. Join us as we lead the transformation of how the world consumes television.

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