About the job
About Us
BJAK is dedicated to revolutionizing financial services in ASEAN by making them accessible and affordable through technology. As the leading insurance portal in Southeast Asia, we empower millions of users to effortlessly compare and secure the best insurance options via our platform, Bjak.com.
We harness technology to demystify financial services, offering everything from custom APIs to sophisticated data systems, thus providing seamless access for users who previously found financial products challenging to navigate.
As we expand our presence in Malaysia and beyond, we are in search of an Assistant Creative Director to amplify our creative leadership, fuel innovative campaign concepts, and ensure the highest quality of creative execution across various brand and marketing initiatives.
Key Responsibilities
1. Creative Strategy & Concept Development
- Assist in crafting creative strategies that resonate with BJAK’s brand and business goals.
- Transform brand positioning and insights into compelling creative concepts and narratives.
- Contribute innovative ideas for integrated campaigns across digital, offline, and product touchpoints.
2. Campaign Execution & Creative Quality
- Oversee daily creative execution for campaigns, content, and brand initiatives.
- Ensure all creative outputs adhere to quality standards, brand guidelines, and deadlines.
- Collaborate closely with designers, copywriters, and production teams to produce impactful creative.
3. Cross-Functional Collaboration
- Work synergistically with marketing, product, growth, and sales teams to align creative efforts with business objectives.
- Assist in campaign planning and implementation by providing clear creative direction and feedback.
- Help maintain consistency in messaging and visuals across all channels for maximum impact.
4. Team Support & Mentorship
- Guide and mentor junior creative team members to enhance the quality of their output.
- Provide actionable feedback and support creative problem-solving.
- Assist the Creative Director in prioritizing and managing workloads effectively.
5. Brand Stewardship
- Safeguard and promote BJAK’s brand identity, tone, and visual style across all materials.
- Ensure consistency in execution across digital, offline, and campaign activities.
- Support the development of brand guidelines as BJAK scales regionally.
6. Performance Review & Optimization
- Analyze campaign and creative performance and propose enhancements.
- Balance innovative creative concepts with performance-driven execution.
- Adapt creative strategies based on data insights and audience behaviors.
