About the job
joinmakropro is seeking an Assistant Manager - Communication Planning to join the team in Bangkok, Thailand. This position works closely with the Communication Manager to shape and deliver brand strategies, ensuring that campaigns reach audiences effectively across a variety of channels.
Key Responsibilities
- Assist in developing and rolling out communication plans that align with business goals.
- Draft campaign briefs, detailing themes, messaging, and promotional tactics.
- Coordinate with colleagues in Design, Media, Trade, and other departments to keep campaigns on track.
- Ensure the brand message stays consistent and storytelling remains cohesive across all platforms.
- Review and edit campaign materials, artwork, messaging, video content, to meet quality standards.
- Monitor campaign performance, with attention to creative quality and overall impact.
Brand Development
- Support the execution of brand strategies and help reinforce brand positioning across channels.
- Collaborate with creative agencies to produce assets such as key visuals, videos, and ongoing content.
- Ensure all brand communications adhere to established tone and visual guidelines.
- Work with internal teams to tailor brand materials for various platforms and campaign requirements.
- Collect and organize feedback from stakeholders and agencies to enhance deliverables.
- Maintain a unified brand presence across both digital and offline channels.
