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Associate Director of Creative Strategy

DEPT®NewYor City, NY, CA, US
On-site Full-time $120.8K/yr - $155K/yr

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Experience Level

Senior Level Manager

Qualifications

To excel in this role, you should possess:A strong portfolio showcasing your expertise in B2B visual design and storytelling. Proven experience in leading creative teams and managing high-profile projects. Exceptional understanding of growth marketing and performance-driven creative strategies. Ability to think critically and creatively about visual systems and brand representation. Proficiency in various design tools and platforms.

About the job

Why Join DEPT®?

At DEPT®, we are a pioneering Growth Invention company dedicated to accelerating the success of the world’s most ambitious brands. We operate where technology meets marketing, constantly pushing the boundaries of innovation to create what's next. Our ethos is built on the belief that stagnation is not an option; we thrive on curiosity, intentionality, and relentless invention.

We cherish individuals who embody these traits, as our culture is founded on collaboration, creativity, and a strong sense of purpose. Here, you will find a supportive environment that encourages exploration, fosters teamwork, and empowers you to make significant contributions for our clients, our colleagues, and the future we are crafting together.

The Role:

The Associate Director of Creative Strategy is a visionary leader who recognizes the potential of B2B environments for exceptional design. You will spearhead the visual direction for key accounts, ensuring that our diverse clients, from tech innovators to industrial trailblazers, possess a sophisticated, premium, and human-centric visual identity.

As an expert in visual systems, you will adeptly connect high-level strategic objectives with precise execution. Your profound understanding of performance-oriented creative will inform growth marketing initiatives, enhancing social-first creative thinking across various paid social platforms. You will lead a talented team of designers, copywriters, and art directors, inspiring them to transcend traditional B2B clichés in order to produce work that rivals leading B2C brands.

What You'll Do:

  • Direct the visual storytelling for B2B brands, transforming intricate data, technical white papers, and software landscapes into captivating and intuitive campaigns.
  • Create and manage scalable visual systems that maintain brand consistency throughout all stages of the buyer journey, from high-level awareness (film/social) to mid-funnel conversion (infographics, sales decks, interactive experiences).
  • Collaborate with creative strategy and media teams to develop compelling performance-driven creative that marries data insights with creative instincts.
  • Oversee and mentor a team of Art Directors, Copywriters, and Designers, providing constructive feedback that elevates corporate briefs into award-winning creative outputs.
  • Lead the visual production process, including selecting photographers and directors, supervising color grading, retouching, and motion design to ensure alignment with the original creative vision.

About DEPT®

DEPT® is at the forefront of Growth Invention, a unique intersection of technology and marketing. We empower ambitious brands to grow exponentially by fostering innovation and creativity. Our commitment to collaboration and a culture of curiosity drives our success as we work to create meaningful experiences for clients and consumers alike.

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