About the job
About the Role
The Associate Director of Market Intelligence and Strategy plays a pivotal role in equipping Tarsus leadership and teams with a cohesive understanding of the market and competitive landscape related to our current, pipeline, and future assets. By integrating primary market research, secondary data, and AI-enhanced analytics, this position provides actionable insights that guide our commercial portfolio and pipeline strategies.
Key Responsibilities:
- Lead comprehensive market and landscape intelligence initiatives, synthesizing primary research, secondary data, and AI-driven insights to support strategic decision-making across the enterprise.
- Continuously monitor external catalysts in the market, including press releases, financial disclosures (SEC filings, earnings calls), clinical trial updates, regulatory changes, patents, and media activity.
- Deliver proactive, scenario-based strategic recommendations for both existing products and future pipeline or business development opportunities.
- Utilize AI and advanced analytics to identify emerging trends, evaluate landscape risks, and predict market shifts.
- Conduct thorough primary market research (both qualitative and quantitative) to gain deep insights into customer behavior, thereby enhancing XDEMVY performance.
- Establish and oversee centralized market intelligence processes, governance, and cross-functional communication strategies.
- Collaborate with cross-functional teams, including Commercial, IR, R&D, HR, Innovation, and Business Development, to align on shared insights and coordinated approaches to market dynamics.
