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Associate Director of Paid Search

MERGEDenver, CO
On-site Full-time $98.3K/yr - $118K/yr

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Experience Level

Senior Level Manager

Qualifications

Key ResponsibilitiesData-Driven Strategy & ExecutionStrategy: Develop and implement comprehensive Paid Search strategies, translating complex client objectives into actionable SEM tactics. Analytics: Perform in-depth analytics to derive customer insights, model attribution, and report channel performance, elucidating the rationale behind findings. AI & Future-Proofing: Guide the client’s strategy through the AI evolution of search (SGE, Copilot). Proactively test and manage AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation utilizes the right data for incremental growth. Optimization: Lead a proactive testing roadmap (A/B, multivariate) and leverage statistical evidence for optimization decisions. Stay abreast of industry trends for new opportunities. Financial Stewardship: Manage substantial budgets with precision. Responsible for forecasting, pacing, and ensuring spend aligns with client expectations.

About the job

At MERGE, we are Built Different. We are a marketing and technology agency uniquely designed for the intersection of health and wellness, where human impact is paramount. By integrating storytelling with technology, we transcend conventional engagement to embrace Whole Human Marketing. This methodology acknowledges the multidimensional nature of humans and employs AI to ensure that every brand interaction feels natural, contextual, and relevant.

This commitment to human-centric innovation is what brings us together and propels us forward. We are united by our North Star: to connect people and brands to foster healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we are dedicated to creating an exceptional work environment where talented and ambitious individuals can thrive. We cultivate an experience that inspires people to think bigger and feel deeper, engaging both their minds and hearts to achieve the pinnacle of their careers.

We are looking for an analytical Associate Director of Paid Search to spearhead the strategy and execution for a key client in the insurance sector. As the subject matter expert, you will develop the paid search roadmap and ensure impeccable execution. This role involves aligning search strategies with client goals and overarching digital strategies, collaborating with cross-functional teams (Account, Creative, Media, and Measurement), and overseeing platform approaches, content distribution, and community management across Google, Microsoft, and other ecosystems.

About MERGE

MERGE is a forward-thinking marketing and technology agency that operates at the crossroads of health and wellness. Our unique approach to marketing emphasizes the importance of human connections, ensuring that every interaction resonates on a personal level. Through our innovative strategies and cutting-edge technology, we aim to empower individuals and brands to lead healthier, happier lives.

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