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Associate Product Marketing Manager

RelayFiBoston, MA
On-site Full-time $103.5K/yr - $126.5K/yr

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Experience Level

Entry Level

Qualifications

Key Responsibilities:Go-to-Market Execution: Assist in the planning and implementation of go-to-market strategies for product launches, ensuring alignment with customer insights and business objectives. Customer & Market Insights: Engage in research initiatives to gain a comprehensive understanding of user needs, challenges, and competitive landscapes. Convert insights into clear, customer-focused messaging for both internal and external stakeholders. Messaging & Storytelling: Collaborate with Product, Brand, and Growth teams to develop narratives that effectively communicate product value and differentiation. Ensure consistent messaging across all customer touchpoints to enhance adoption and engagement.

About the job

At RelayFi, we empower self-made business owners with a cutting-edge digital banking platform designed to streamline financial management. Our mission is to replace financial uncertainty with transparency, enabling entrepreneurs to transform their cash flow into a clear pathway for sustained success.

We are seeking a dynamic Associate Product Marketing Manager to join our rapidly expanding Product Marketing team. In this pivotal role, you will be at the intersection of product development, marketing strategy, and business growth, facilitating the successful launch of RelayFi’s innovative products and features through strategic insights, compelling storytelling, and effective go-to-market execution.

You will play a crucial role in defining how our products resonate with customers and prospects, crafting persuasive messaging that highlights product value and drives user engagement and growth. Collaborating closely with teams across Product, Growth, Brand, and Data, you will connect customer insights, market trends, and business objectives throughout the customer journey.

This position is perfect for an early-career Product Marketing Manager who is eager to learn, driven by results, and passionate about bringing fintech solutions to market. You will assist in positioning and messaging, contribute to strategic go-to-market planning, and help translate customer and competitive insights into actionable strategies. We are looking for someone with a strong sense of curiosity, creativity, and a proactive mindset, ready to make meaningful contributions within a fast-paced team.

Applicants must be located in the Greater Boston Area.

About RelayFi

RelayFi is a transformative digital banking platform aimed at empowering entrepreneurs with the financial tools they need to succeed. Our innovative approach helps business owners gain control over their financial health, turning complex financial data into actionable insights for better decision-making.

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