B2B Email Marketing and Lead Generation Expert

remote-vaRemote — Metro Manila, Philippines

Remote Full-time

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Experience Level

Experience

Qualifications

Bachelor’s degree in Marketing, Communications, or a related discipline. A minimum of 2 years of hands-on experience in B2B email marketing and lead generation. In-depth knowledge of email automation platforms and CRM systems. Exceptional copywriting and content creation capabilities. Strong analytical skills with the ability to interpret campaign data and drive performance enhancements. Familiarity with SEO, content marketing, and digital lead generation strategies is advantageous.

About the job

Join our dynamic team as a B2B Email Marketing Specialist at remote-va. We are on the lookout for a results-oriented professional with a strong background in B2B email campaigns and lead generation. In this pivotal role, you will create and implement targeted email marketing strategies designed to engage prospects, generate high-quality leads, and catalyze business growth. The perfect candidate will possess both creative flair and analytical prowess, with a proven history of transforming email marketing initiatives into significant revenue streams.

Key Responsibilities

Design, execute, and oversee comprehensive B2B email marketing campaigns from initial concept through to execution.
Develop segmented mailing lists and tailor campaigns to optimize audience engagement.
Craft persuasive copy and visually appealing layouts that resonate with our brand's voice and objectives.
Utilize A/B testing to refine subject lines, calls-to-action, and overall content.
Monitor and evaluate campaign metrics (including open rates, click-through rates, and conversion rates) for continuous improvement.
Work collaboratively with sales teams to ensure effective lead handoff and nurturing.
Leverage CRM and marketing automation tools (such as HubSpot, Salesforce, Mailchimp, Marketo, Apollo, Smartlead, and LinkedIn messaging).
Generate qualified leads through email outreach, landing pages, and gated content.
Adhere to compliance regulations including GDPR and CAN-SPAM in all email marketing efforts.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related discipline.
A minimum of 2 years of hands-on experience in B2B email marketing and lead generation.
In-depth knowledge of email automation platforms and CRM systems.
Exceptional copywriting and content creation capabilities.
Strong analytical skills with the ability to interpret campaign data and drive performance enhancements.
Familiarity with SEO, content marketing, and digital lead generation strategies is advantageous.

Preferred Skills

Experience in SaaS, technology, or professional services sectors.
Understanding of lead scoring and nurturing workflows.
Ability to integrate email strategies with broader digital marketing initiatives.

About remote-va

remote-va is a forward-thinking company specializing in providing virtual assistance and marketing solutions. We empower businesses by streamlining their operations and enhancing their marketing strategies, allowing them to focus on growth and success. Join us in building a collaborative and innovative work environment.

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