About the job
About PMG
Recognized as one of the Ad Age Best Places to Work for 11 consecutive years and honored as a Fast Company Best Workplace for Innovators since 2022, PMG is a global independent marketing services and technology firm dedicated to inspiring brands and individuals to achieve the extraordinary. With a focus on shared success, PMG merges business strategy with creativity, media, and insights, utilizing our proprietary operating system, Alli, to deliver innovative digital solutions and media strategies.
Our dynamic team of over 900 professionals operates worldwide, collaborating with renowned brands such as Apple, Nike, Sephora, and Whole Foods across more than 85 countries.
Role Overview
As the Brand Media Partnerships Lead, you will become an integral part of a collaborative team of media specialists who are passionate about connecting iconic brands with audiences in impactful and culturally resonant ways. This position involves working closely with Nike at the crossroads of sports, culture, and performance-driven media strategy.
You will collaborate with cross-functional teams in programmatic, planning, activation, analytics, and finance to develop integrated investment strategies that go beyond conventional RFP responses. Our team thrives on innovation, values diverse perspectives, and is dedicated to operational excellence. Additionally, you will play a crucial role in mentoring junior team members and enhancing publisher relationships within the evolving sports and media landscape.
If you are invigorated by the prospect of shaping modern media partnerships that are deeply rooted in culture and yield measurable business results, this is your opportunity to make a significant impact.
Key Responsibilities
- Lead the strategy, negotiation, and execution of sports and culture-focused media partnerships that transcend traditional publisher buys, enhancing Nike’s visibility across leagues, athlete platforms, live sports, and emerging ecosystems.
- Identify and assess publishers, streaming platforms, emerging leagues, and athlete-led channels aligned with Nike’s audience strategy, ensuring partnerships blend cultural relevance with tangible business outcomes.
- Transform strategic concepts into scalable activation plans, structuring bespoke partnerships that meet brand objectives and performance KPIs.
- Oversee comprehensive campaigns across direct partnerships, display, video, CTV, audio, and emerging sports platforms, ensuring operational excellence from planning through execution.
