Business Development Specialist

KonecranesChennaiNew

On-site Full-time

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Experience Level

Experience

Qualifications

Experience: 6 to 10 yearsEducation:Bachelor's Degree in Mechanical or Electrical EngineeringMBA in Sales and Marketing (preferred)Required Skills & Competencies:Strong technical knowledge of EOT cranes and material handling equipmentProven track record in B2B lead generation, prospecting, and pipeline developmentThorough understanding of lead management processes and CRM systems (preferably Siebel)Ability to evaluate leads based on technical feasibility and commercial valueGood understanding of market trends, industry segments, and application areasExcellent communication, presentation, and stakeholder management skillsTechno-commercial mindset with the capability to comprehend customer requirements and applicationsInsight into customer purchasing behavior, procurement processes, and key decision-makers

About the job

Become a catalyst for business growth and explore new opportunities in the material handling sector!

We are in search of an energetic and results-oriented Business Development Specialist who will be instrumental in enhancing our sales pipeline through proactive lead generation and market exploration. This role involves pinpointing new business prospects, tapping into unexplored markets, and fostering early-stage customer interactions across critical industry segments.

The selected candidate will be tasked with evaluating opportunities, managing leads effectively using the Siebel CRM system, and facilitating a smooth transition to the sales team for successful conversions. A robust mix of technical expertise, market insight, and customer-focused mentality is essential for this position.

You will collaborate closely with the Sales and Marketing teams to broaden geographic outreach, bolster brand visibility, and support strategic growth initiatives. This position offers significant visibility and a chance to directly influence business growth and revenue streams.

Key Responsibilities

Generate high-quality leads using platforms such as Timetric, Projects Today, Tender Tiger, and more.
Conduct thorough market analysis, identify key decision-makers, and establish early-stage engagement through various channels.
Create, maintain, and regularly update a robust database of prospects within the designated territory.
Assess leads based on technical viability, customer needs, and business potential prior to passing them to the sales team.
Document, monitor, and manage all leads in Siebel CRM, ensuring accuracy and timely reporting.
Guarantee appropriate lead distribution and follow up with sales engineers to track conversion progress.
Identify new business prospects, unexplored markets, and emerging industry segments.
Assist sales teams in expanding geographic outreach and reinforcing presence in SMA markets.
Work closely with the Marketing team for campaigns, exhibitions, trade fairs, and digital lead generation efforts.
Organize customer engagement initiatives like cluster meetings, technical seminars, and product presentations.
Compile regular reports on lead generation, conversion rates, and pipeline health.
Build and maintain long-term relationships with potential clients and industry stakeholders.
Identify and develop service opportunities within existing and competitor-installed bases.
Collaborate with service operations, modernization, and parts teams for opportunity conversion.

Key Performance Indicators (KPIs)

Monthly qualified leads generated
Lead-to-opportunity conversion ratio
CRM data integrity and reporting accuracy
Contribution to pipeline value and business growth
Effectiveness of marketing-driven initiatives

About Konecranes

At Konecranes, we believe that exceptional customer experiences are built on the dedication of our team. Our passion and drive fuel everything we do. We value diversity as a key driver of business success and the foundation for our growth. We embrace different backgrounds and skills that enhance our community and foster an environment where everyone can be themselves. This is what makes Konecranes a distinctive and rewarding place to work.

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