Business Director, Programmatic

WPP MediaManchester, United Kingdom

On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

To excel in this role, candidates should possess a strong background in programmatic advertising, with proven leadership experience in managing teams and driving successful media strategies. You should demonstrate exceptional analytical skills, a deep understanding of data-driven marketing, and the ability to cultivate effective client relationships. Strong communication and collaboration skills are essential as you will be working closely with various stakeholders.

About the job

About WPP Media

WPP Media is WPP's AI-driven media unit, working with leading global brands to support growth and transformation. The team combines media, data, and strategic partnerships to deliver scalable creative personalization. Through the WPP Open platform and Open Intelligence, clients gain actionable insights into their media investments.

Learn more at wppmedia.com.

Role Overview: Business Director, Programmatic

This Manchester-based leadership role sits within the Media Activation team. The Business Director, Programmatic guides programmatic strategy for key clients, focusing on campaign performance, data integrity, and ongoing programmatic advancements. The position includes leading and developing programmatic activation teams, as well as building strong relationships with clients and partners.

Key Responsibilities

Provide strategic leadership for programmatic media initiatives
Drive programmatic excellence and optimize campaign outcomes
Ensure accuracy and integrity of data across campaigns
Lead, mentor, and support programmatic activation teams
Develop and maintain strong relationships with clients and external partners

About WPP Media

WPP Media stands at the forefront of the global media landscape, uniting the best platforms, talent, and partnerships to create limitless growth opportunities. As an integral part of WPP, we embody the principles of creativity to shape better futures for our clients, communities, and the planet. At WPP650, we foster an environment that values curiosity, kindness, and growth, encouraging our team to tackle complex challenges and deliver impactful solutions.

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