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Experience Level
Senior Level Manager
Qualifications
To excel in this role, candidates should possess a strong background in programmatic advertising, with proven leadership experience in managing teams and driving successful media strategies. You should demonstrate exceptional analytical skills, a deep understanding of data-driven marketing, and the ability to cultivate effective client relationships. Strong communication and collaboration skills are essential as you will be working closely with various stakeholders.
About the job
About WPP Media
WPP Media is WPP's AI-driven media unit, working with leading global brands to support growth and transformation. The team combines media, data, and strategic partnerships to deliver scalable creative personalization. Through the WPP Open platform and Open Intelligence, clients gain actionable insights into their media investments.
This Manchester-based leadership role sits within the Media Activation team. The Business Director, Programmatic guides programmatic strategy for key clients, focusing on campaign performance, data integrity, and ongoing programmatic advancements. The position includes leading and developing programmatic activation teams, as well as building strong relationships with clients and partners.
Key Responsibilities
Provide strategic leadership for programmatic media initiatives
Drive programmatic excellence and optimize campaign outcomes
Ensure accuracy and integrity of data across campaigns
Lead, mentor, and support programmatic activation teams
Develop and maintain strong relationships with clients and external partners
About WPP Media
WPP Media stands at the forefront of the global media landscape, uniting the best platforms, talent, and partnerships to create limitless growth opportunities. As an integral part of WPP, we embody the principles of creativity to shape better futures for our clients, communities, and the planet. At WPP650, we foster an environment that values curiosity, kindness, and growth, encouraging our team to tackle complex challenges and deliver impactful solutions.
About WPP Media WPP Media is WPP's AI-driven media unit, working with leading global brands to support growth and transformation. The team combines media, data, and strategic partnerships to deliver scalable creative personalization. Through the WPP Open platform and Open Intelligence, clients gain actionable insights into their media investments. Learn more…
About WPP MediaWPP is the esteemed growth partner of the world’s foremost brands. We leverage exceptional talent, trusted data, and world-class partnerships through our innovative marketing platform, WPP Open, to help clients navigate transformation, seize opportunities, and achieve remarkable growth.WPP Media serves as WPP's AI-enhanced media division, merging media, data, and partnerships to create tailored experiences at scale. With WPP Open and powered by Open Intelligence, our clients gain clear insights into the performance of their media investments.For more details, visit wppmedia.com.Position OverviewAs the Programmatic Account Director, you will spearhead the activation of programmatic campaigns, applying your in-depth knowledge of Programmatic and DSP technologies. You will oversee daily campaign management, ensuring timely optimization, identifying trends, and executing accurately to enhance campaign performance.
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