Campaign & Marketing Operations Associate

EkimetricsParis

On-site Full-time

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Experience Level

Experience

Qualifications

Strong understanding of marketing principles and practices, particularly in a B2B contextProficient in HubSpot or similar marketing automation toolsExceptional organizational and project management skillsExcellent communication and collaboration abilitiesAnalytical mindset with a focus on data-driven decision making

About the job

Key Highlights about Ekimetrics

400 data science professionals worldwide
1000 diverse projects completed for over 350 clients
5 global offices: Paris, Hong Kong, Shanghai, London, and New York
$1 billion in profits generated for our clients since our inception
7000 tons of CO2 emissions avoided by our clients in 2022

If you are driven by a passion for data and technology, and aspire to shape your professional journey, Ekimetrics is the perfect fit for you!

Your Role

We are seeking a Campaign & Marketing Operations Associate to enhance and structure our global demand generation initiatives. Collaborating closely with the Head of Global Demand Generation, you will convert our demand generation strategies into structured, multi-channel campaigns, ensuring they are executed, tracked, and optimized effectively within our marketing ecosystem, including HubSpot. Your contribution will be crucial in developing a scalable, data-driven marketing engine that integrates campaign execution, marketing operations, and performance tracking.

You will thrive in a dynamic, international setting, collaborating with:

Global Demand Generation
Content Teams
Product Marketing
Regional/Field Marketing Teams
Sales Teams
External Agencies

This role emphasizes campaign orchestration and marketing operations within a B2B demand generation environment.

Your Responsibilities

1) Campaign Execution & Orchestration

You will lead and coordinate multi-channel marketing campaigns aligned with our demand generation strategy:

Transform strategy into actionable channel-level campaign plans
Manage the campaign editorial calendar (email, nurturing, social media, landing pages)
Ensure consistency and timing across all channels
Coordinate campaign delivery with both internal teams and external agencies
Guarantee campaigns are executed according to the plan across all channels (paid media, email marketing, social media, landing pages, etc.)

2) Marketing Automation & Lifecycle Management (HubSpot)

You will oversee and implement marketing automation and lifecycle processes within HubSpot:

Develop and manage email campaigns and nurturing workflows
Establish and maintain lifecycle stages and lead scoring logic
Oversee segmentation and targeting strategies
Ensure proper campaign setup and execution within HubSpot

About Ekimetrics

Ekimetrics is a pioneering firm in data science and AI-driven solutions, dedicated to transforming businesses through innovative marketing strategies and sustainable practices. Our diverse team of experts is committed to delivering measurable results for clients across the globe.

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