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Chief Marketing Officer at Fellow | San Francisco, CA

FellowSan Francisco, CA
On-site Full-time $255K/yr - $300K/yr

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Experience Level

Senior Level Manager

Qualifications

QualificationsDemonstrated marketing leadership with over 10 years of experience, preferably in premium consumer goods or lifestyle brands. Proficiency in developing and executing comprehensive brand strategies. Experience in omnichannel marketing, with a focus on DTC, retail, and wholesale channels. Strong leadership skills with the ability to build and scale a high-performing marketing team. Exceptional communication skills, capable of translating complex product technologies into compelling consumer narratives. Financial acumen with experience in P&L management and budget oversight.

About the job

About Fellow

At Fellow, our mission is to empower coffee enthusiasts to brew exceptional coffee at home. We are not just a brand offering beautifully crafted kettles and grinders; we are a community focused on innovation and the culture surrounding coffee. We celebrate the entire coffee experience, from the ritual of brewing to the connections made over a great cup.

As the Chief Marketing Officer, reporting directly to the Founder & CEO, you will steer Fellow's global marketing and brand strategy across direct-to-consumer (DTC), wholesale, and retail channels. This hands-on executive position is pivotal in enhancing brand visibility, fostering customer engagement, and establishing Fellow as a premium brand in the market.

This position is based in our San Francisco, CA office and requires regular in-office attendance in line with company policy.

About Fellow

Fellow is a pioneering coffee brand dedicated to enhancing the home brewing experience. By combining innovative design with functionality, we strive to create products that not only perform exceptionally but also enrich the coffee ritual for our community of enthusiasts.

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