Chief Marketing Officer at Range Group | Toronto, ON

Range GroupToronto, ON, Canada

On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

To excel in this role, candidates should possess a deep understanding of digital marketing, brand management, and customer engagement strategies. Proven experience in leading high-performance teams and driving successful marketing initiatives is essential. A strong analytical mindset is crucial for leveraging data to inform decision-making and optimize marketing efforts.

About the job

Kensington Tours, a Range Group company, operates as a global luxury travel provider with $500 million in annual sales. The team designs personalized travel experiences, including tours, yachts, villas, cruises, air travel, and corporate services. Over two decades, Kensington Tours has maintained a 30% compound annual growth rate by blending destination expertise, attentive service, and a strong digital marketing engine. The company now aims to build a globally recognized luxury travel brand through digital innovation, cultural relevance, omnichannel marketing, and data-driven personalization.

Role overview

The Chief Marketing Officer (CMO) will lead global brand, growth, and digital innovation strategies for Kensington Tours. This executive position combines strategic brand leadership with the responsibility to deliver scalable growth. The CMO is tasked with modernizing the marketing ecosystem, using digital, omnichannel, and AI-driven approaches. The role sits at the intersection of brand, data, technology, and culture, shaping how high-net-worth travelers discover and engage with Kensington Tours.

Key responsibilities

Develop strategies for acquisition, conversion, retention, loyalty, and customer lifetime value.
Lead a digital-first demand engine, ensuring the majority of revenue and leads originate from online channels.
Expand growth beyond paid search by building out lifecycle marketing, paid social, content, partnerships, affiliates, and new platforms.
Design growth marketing frameworks that include experimentation, attribution, cohort analysis, and ongoing optimization.

Location: Toronto, ON, Canada

About Range Group

Range Group is a pioneering leader in the travel industry, specializing in empowering travel advisors to deliver exceptional experiences. With a substantial annual sales volume of over $4.5 billion, we are dedicated to advancing the value of travel advisors through innovative technology and unwavering support. Our commitment to social impact through the Range Foundation further underscores our mission to create a positive future.

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