Content Analytics Strategist - Remote Opportunity

Careers Activate TalentRemote — Philippines

Remote Full-time

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Experience Level

Experience

Qualifications

3+ years of experience in analytics, growth, or performance marketing within DTC/ecommerceStrong understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)Experience analyzing short-form content performance (TikTok, Instagram Reels, YouTube)

About the job

Job Title: Content Analytics Strategist

Type: Full-time; Remote

Schedule: Aligns with US Time Zones

Industry: Health & Wellness

Overview

Join our dynamic team as a Content Analytics Strategist where your analytical skills will drive content performance insights for creators. Your primary focus will be on understanding what drives Gross Merchandise Value (GMV), identifying successful patterns, and transforming data into actionable strategies that enhance high-performing content while eliminating inefficiencies.

Key Responsibilities

Performance Tracking & Reporting: Analyze performance metrics across creators, content, and campaigns, including GMV, ROAS, CTR, hook rate, watch time, and conversion rates. Develop and maintain dashboards for real-time insights.
Creator & Content Analysis: Identify top-performing content and creators, dissecting elements such as hooks, formats, messaging, and timing. Assess underperforming content to diagnose issues.
Insight Generation & Strategy Support: Convert data into actionable insights for creative, influencer, and media buying teams, making clear recommendations for investment and content strategy adjustments.
Testing & Optimization: Facilitate structured testing across content variations, measuring performance and ensuring documentation of learnings for application in future strategies.
Playbook & Knowledge Building: Create and update performance playbooks based on successful content and creators, standardizing reporting and insight-sharing across teams.

Success Metrics

Clarity and accuracy of performance insights
Impact on GMV growth and content efficiency
Speed of identifying high-impact content
Adoption of insights across creative and growth teams

Requirements

Minimum 3 years of experience in analytics, growth, or performance marketing in the DTC/ecommerce sector
Deep understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)
Experience with short-form content performance analysis (TikTok, Instagram Reels, YouTube)

About Careers Activate Talent

Careers Activate Talent is a leading entity in the health and wellness sector, dedicated to leveraging analytics to drive content performance and enhance creator impact.

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