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Creative Content Strategist

flatgigsKarachi, Sindh, Pakistan
On-site Full-time

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Experience Level

Experience

Qualifications

RequirementsProven experience in content strategy and creative direction. Exceptional writing and editing skills with a strong portfolio of work. Familiarity with SEO best practices and digital marketing trends. Strong analytical skills and experience with content performance metrics. Ability to work collaboratively in a fast-paced environment.

About the job

Join flatgigs as a Creative Content Strategist, where you will be instrumental in defining our brand's voice, visual aesthetics, and storytelling. This role merges innovative creativity with strategic content management to enhance brand awareness, engagement, and conversion across diverse channels, with a special focus on educating customers, building trust, and fostering growth. You will oversee the creation of all written and visual content, ensuring alignment with our brand identity and strategic goals. Collaborating with marketing, design, and product teams, you will craft compelling content and visuals that resonate with our target audiences and elevate our products and services.

Key Responsibilities

  • Content Strategy Development
    • Lead the formulation of content strategies for digital and offline platforms in accordance with business goals.
    • Design and manage content calendars to guarantee cohesive messaging across all platforms, including blogs, product pages, and email campaigns.
  • Creative Direction & Design Ownership
    • Steer the creative direction and visual branding of all marketing and content materials, such as graphics, videos, and digital advertisements.
    • Work closely with design and video production teams to produce visuals that align with our content strategy and brand identity.
    • Maintain consistency in all visual content across channels while aligning with strategic marketing objectives.
    • Ensure the quality, aesthetics, and effectiveness of all visuals, including social media posts, banners, landing pages, and email templates.
  • Campaign Support
    • Create engaging content and visuals for marketing campaigns that resonate with key audiences and boost conversions.
    • Ensure that content and creative assets contribute to acquisition, activation, retention, and brand loyalty initiatives.
  • Cross-Functional Collaboration
    • Partner with SEO specialists to optimize content for discoverability and align with keyword research.
    • Collaborate with product and marketing teams to generate educational content for consumers and agents.
  • Analytics and Performance Tracking
    • Analyze and report on content and creative performance, using insights to refine strategies for both content and visuals.
    • Continuously optimize content and creative outputs based on performance insights, striving for higher engagement and improved KPIs.
  • Brand Building and Storytelling
    • Drive the narrative of our brand, particularly with the new EMI focus, highlighting trust, security, and empowerment.
    • Develop a content strategy that positions the company as a thought leader in the industry.

About flatgigs

flatgigs is a dynamic company dedicated to redefining the employment landscape through innovative solutions. We value creativity, collaboration, and a forward-thinking approach, aiming to empower individuals and businesses alike.

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