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Creative Strategist - Acquisition at Trafilea | Remote

TrafileaRemote job
Remote Full-time

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Experience Level

Experience

Qualifications

Key ResponsibilitiesAs a Creative Strategist at Trafilea, you will go beyond creating ads; you will influence how millions of customers worldwide discover, engage with, and purchase through performance-driven storytelling. Your responsibilities will include:Leading creative strategies for specific product funnels, ensuring all assets are optimized for direct-response performance. Defining creative angles, hooks, and ad structures that combine emotional storytelling with compelling copy and visual psychology. Continuously analyzing key performance indicators (KPIs) such as ROAS, CTR, Hook Rate, Thumbstop, and View Rate to pinpoint top-performing creatives and iterate swiftly. Conducting weekly diagnostics with AdBattery to maintain variety, freshness, and avoid ad fatigue. Designing and implementing A/B testing plans for creatives—covering copy, visuals, and formats—with a systematic approach from hypothesis to iteration. Utilizing user-generated content (UGC), trends, and platform-specific formats (Meta, TikTok, YouTube) to stretch creative limits and enhance performance. Collaborating with Creative Operations, Copywriters, and Video Editors to ensure streamlined briefings, production, and post-production processes. Partnering with Growth and Data teams to align creative strategies with funnel performance and scaling initiatives. Providing clear and actionable feedback to creators and content partners, ensuring alignment with brand tone and objectives.

About the job

About Trafilea

Join Trafilea, a pioneering Consumer Tech Platform dedicated to driving transformative growth for brands. We are developing an AI Growth Engine designed to empower the next generation of consumer brands.

With over $1 billion in cumulative revenue, a base of more than 12 million customers, and a talented workforce of over 500 professionals across 19 countries, we blend cutting-edge technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

At Trafilea, we own and operate our own digitally native brands, establishing a formidable presence on platforms such as Walmart, Nordstrom, and Amazon, along with a strong global direct-to-consumer (D2C) footprint.

Why Choose Trafilea?

We are a tech-driven eCommerce group focused on scaling our globally admired DTC brands while fostering rapid growth for ambitious talents.

We build and scale our own brands.

We invest in AI and automation like few others in eCommerce.

We prioritize rapid testing and growth, facilitating the same for you.

Become part of a dynamic, diverse, and talented global team.

Enjoy a 100% remote work environment, competitive USD salary, paid time off, and more.

About Trafilea

Trafilea is at the forefront of consumer technology, focusing on transformative brand growth through the integration of AI and advanced marketing strategies. Our success is illustrated by our impressive revenue milestones and extensive customer base, making us a leader in the digital brand space.

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