About the job
Full-Time – Time zone aligned to CST
About the Position
We are seeking an innovative and passionate UGC/TikTok Creator to embody the essence of outdoor lifestyle apparel through dynamic and authentic content. Your mission will be to vividly present our products during activities such as hiking, fishing, boating, and everyday adventures, effectively capturing the spirit of the outdoors while emphasizing key attributes of our apparel. Your videos should resonate with a natural and platform-appropriate style, seamlessly integrating lifestyle narratives with effective product placement.
Key Responsibilities
- Develop, film, and edit engaging TikTok/UGC videos that showcase performance apparel in real-world contexts.
- Highlight product features (such as quick-dry materials, UPF sun protection, and hidden details) alongside lifestyle benefits (comfort, versatility, and rugged design).
- Embed outdoor themes and lifestyle elements that connect with our target audience.
- Stay updated with TikTok and UGC trends, adapting them to fit our brand's voice.
- Produce a continuous flow of content tailored for maximum reach, engagement, and conversions.
- Collaborate with creative strategists, designers, and editors to ensure content aligns with overarching campaigns.
Qualifications
What We're Seeking
- Demonstrated experience in generating high-engagement TikTok or UGC content (please provide a portfolio or social media links).
- Comfortable on camera with a style that aligns with outdoor, active, or lifestyle brands.
- Proficient in storytelling and mobile editing tools (CapCut, InShot, or similar applications).
- A creative self-starter capable of ideating, filming, and delivering content with minimal oversight.
- Understanding of platform algorithms, engaging hooks, and retention strategies.
- Bonus: Familiarity with apparel, lifestyle, or outdoor brands.
Why You Should Join Us
This opportunity allows you to influence how new audiences discover, engage with, and trust an outdoor lifestyle brand, creating content that inspires individuals to wear our gear everywhere, from the mountains to urban settings.
