Creative Video Strategist

Flo Health Inc.London

On-site Full-time

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Experience Level

Experience

Qualifications

Preferred Qualifications:Experience in a fast-paced digital environment. Strong communication and interpersonal skills. Ability to lead cross-functional teams effectively.

About the job

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s premier health and fitness application committed to enhancing female health. With a robust backing of $200M led by General Atlantic, we proudly became the first of our kind to achieve a $1B valuation in 2024 – and our growth trajectory shows no signs of slowing.

Boasting 7M paid subscribers and the highest-rated experience in the App Store’s health category, we have dedicated a decade to building trust at scale. Our next step is developing the future of digital health – AI-driven, privacy-focused, and clinically validated – aimed at empowering our users to better understand their bodies.

The Role

We are on the lookout for a Creative Strategist (Video) to join our paid user acquisition (UA) team. This role demands a blend of strategic insight, creative innovation, and strong leadership to design video UA campaigns that not only capture attention but also inspire action. This position goes beyond mere video editing; it focuses on transforming performance data into innovative creative concepts that deliver impactful results.

You will operate at the intersection of data analysis, psychological insights, and storytelling – evaluating effective strategies, conceptualizing future projects, and guiding teams to bring these ideas to fruition.

Your Responsibilities Include:

Crafting strategic creative concepts for video campaigns across various social media platforms.
Analyzing performance metrics (CTR, CR, ROAS, engagement) to extract insights and identify growth opportunities.
Composing precise creative briefs that translate insights into actionable directions for designers, writers, and video editors.
Collaborating with UA and growth teams to test hypotheses and scale successful strategies.
Reviewing and refining creative iterations to ensure alignment with brand values and business objectives.
Identifying patterns, trends, and cultural moments to inform upcoming campaigns.
Overseeing the entire creative process from conceptualization to execution and analysis.

Your Background

Essential Qualifications:

Minimum of 2 years in roles related to performance marketing, creative strategy, or growth marketing (e.g., Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager).
A portfolio showcasing data-driven creative concepts that yielded quantifiable outcomes.
In-depth knowledge of paid social creative performance and its dynamics.

About Flo Health Inc.

Flo Health Inc. is a leading digital health platform dedicated to revolutionizing female health. With millions of users and a commitment to innovative, AI-powered solutions, we are positioned at the forefront of the health technology landscape.

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Creative Video Strategist

Flo Health Inc.

Full-time|On-site|London

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.Flo is the world’s premier health and fitness application committed to enhancing female health. With a robust backing of $200M led by General Atlantic, we proudly became the first of our kind to achieve a $1B valuation in 2024 – and our growth trajectory shows no signs o…

Mar 12, 2026

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