CRM Automation Specialist at H&M Global Marketing

H&M GroupStockholm

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Proven experience in CRM automation and marketing technologies. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration skills. Experience with tools such as Salesforce, HubSpot, or similar platforms. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

About the job

H&M Group is seeking a CRM Automation Specialist to join the Global Marketing team in Stockholm. The focus of this position is to advance customer relationship management through automation. The goal is to improve customer engagement and refine marketing strategies across the organization.

What you will do

Develop and implement automation solutions within CRM systems
Collaborate with teams from different departments to strengthen customer engagement
Support ongoing efforts to optimize marketing strategies using CRM tools

Requirements

Solid experience working with CRM platforms and automation tools
Ability to use data to enhance customer experiences
Comfort working with cross-functional teams

This role is based in Stockholm and is part of the H&M Global Marketing team.

About H&M Group

H&M Group is a leading global fashion retailer dedicated to sustainability and innovation. With a strong commitment to customer satisfaction, we strive to provide high-quality fashion at affordable prices while reducing our environmental footprint. Join us in our mission to create a more sustainable fashion future.

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