Demand Generation Manager, Enterprise

ScrunchSan Francisco

On-site Full-time

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Experience Level

Manager

Qualifications

Key ResponsibilitiesLead Enterprise Demand GenerationOversee pipeline performance from enterprise programs. Plan and execute demand generation initiatives across channels, including ABM, paid media, content, and partnerships. Concentrate on strategies that truly drive pipeline, not just engagement metrics. Utilize AI to enhance program development, targeting, and performance analysis. Establish clear metrics and maintain a consistent performance review rhythm. Implement Enterprise ProgramsCreate and manage comprehensive multi-channel programs tailored for enterprise accounts. Develop initiatives that are relevant and personalized to client needs.

About the job

Join Our Team at Scrunch

Scrunch is a rapidly growing, venture-backed startup dedicated to guiding brands into an AI-first era. We’re transforming how consumers engage with information through cutting-edge AI technologies.

As traditional web search evolves, we empower marketing teams to adapt their strategies for platforms like ChatGPT, Claude, and Gemini. Our innovative approach represents a fundamental shift in marketing, comparable to the internet’s inception.

With $26 million in funding from prominent investors like Mayfield Fund and Homebrew, Scrunch has achieved remarkable growth, serving over 500 clients, including Fortune 500 giants like Lenovo and cutting-edge brands like Skims.

Your Role

We are seeking a Demand Generation Manager to spearhead enterprise pipeline programs. This hands-on position demands a proactive leader with a knack for designing, executing, and refining campaigns that effectively generate pipeline.

You will take charge of enterprise campaigns across multiple channels while collaborating closely with our Sales and Revenue Development teams. Your goal is not just to execute campaigns but to establish a sustainable system for continuous demand generation.

Ideal candidates will embrace an AI-first mindset, showing curiosity and a desire to leverage AI to enhance efficiency, experimentation, and overall impact. Your guiding principle will be the success of pipeline generation from demand generation initiatives.

About Scrunch

At Scrunch, we are on a mission to usher brands into an AI-driven future. Our innovative solutions empower marketing teams to effectively navigate the evolving landscape of AI search and conversational agents. With significant funding and a robust client base, we are at the forefront of the marketing revolution.

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