About the job
About 9fin
9fin is revolutionizing global debt markets through its cutting-edge AI platform, managing an astounding $145 trillion asset class. Our innovative solution replaces outdated, fragmented data systems with a unified platform that centralizes proprietary credit data and delivers deep analysis and invaluable workflows across international markets.
Serving over 300 prestigious institutions globally, including leading banks, asset management firms, private equity companies, and law firms, 9fin is experiencing rapid growth in the U. S. market, driven by our exceptional customer retention and the widespread adoption of our workflows.
As we reach a pivotal moment in our journey, with a proven product-market fit and strong global demand, we are on the fast track to establishing ourselves as the premier platform for debt markets worldwide.
The Opportunity
In the role of Demand Generation Marketing Manager based in New York, you will spearhead the strategy, execution, and optimization of demand generation campaigns across the U. S. market. You will craft, launch, and oversee integrated campaigns designed to generate high-quality leads, enhance brand awareness, and transform prospects into qualified opportunities. Collaborating closely with the marketing, sales, and product teams, you will ensure our campaigns are data-driven, targeted, and aligned with 9fin's strategic objectives.
Key Responsibilities
Your daily responsibilities will include, but are not limited to:
Lead the development and execution of multifaceted demand generation programs focused on driving high-quality leads and accelerating sales growth in the U. S. market.
Design and implement integrated marketing campaigns across multiple channels (email, paid media, social media, webinars, content syndication, events, trade shows, publications) to engage prospects and support 9fin's growth objectives.
Create and manage lead nurturing programs, including automated email campaigns and workflows, to boost engagement and optimize conversions at every stage of the funnel.
Work in close partnership with the sales team to ensure high lead quality and seamless transition of leads, and collaborate with product marketing to align campaign messaging with product positioning and value propositions.
Analyze and report on campaign performance using key metrics, continually refining strategies based on data insights to optimize future campaigns.
Oversee campaign budgets to ensure optimal resource allocation and ROI.
