Digital Analyst

On-site Full-time

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Qualifications

Bachelor's degree in a relevant field (e.g., Marketing, Data Science, Statistics). Proven experience as a Digital Analyst or similar role in a marketing or analytics setting. Strong proficiency in Google Analytics 4, Google Tag Manager, and SQL. Experience with data visualization tools such as Looker Studio or Tableau. In-depth understanding of digital marketing principles and best practices. Excellent analytical skills with the ability to present complex data insights clearly. Strong communication and interpersonal skills for effective client engagement. Familiarity with privacy regulations and data compliance.

About the job

At WPP, we are at the forefront of creative transformation. We harness the power of creativity to forge a better future for our planet, our clients, and our team.

WPP Media serves as WPP's global media agency, navigating a world where media is omnipresent. We leverage the best platforms, talent, and partnerships to unlock limitless growth opportunities. For further details, visit https://www.wppmedia.com/es.

Our culture and people are the driving force behind WPP Media, propelling us to deliver exceptional experiences. In this role, your contribution will be vital in embodying and promoting our core values:

Be Extraordinary: Lead collectively to inspire transformative creativity.
Create an Open Environment: Balance the experiences of people and clients while cultivating trust.
Lead with Optimism: Drive growth and development to mobilize the entire company.

Your Role and Contribution

We are currently seeking a talented Digital Analyst to join our Data & Technology team. In this role, you will bring robust experience in digital analytics and marketing data, collaborating across internal teams and with clients. Your expertise will combine analytics, strategic consulting, and technical implementation to enhance data-driven decision-making.

In this position, you will have the opportunity to:

Analyze digital and marketing data to identify areas for business performance improvement.
Audit, implement, and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) solutions.
Design and uphold measurement plans, tagging guidelines, and custom event tracking.
Implement Consent Mode and configure CMPs, ensuring compliance with privacy regulations (GDPR, ePrivacy, etc.).
Optimize customer journeys and conversion funnels on high-traffic websites.
Create dashboards and reports in Looker Studio, ensuring data quality and consistency.
Conduct advanced analyses using SQL queries to validate, cross-reference, and delve deeper into information.
Present clear, actionable insights to both technical and non-technical stakeholders.
Manage client relationships, understanding their needs and proposing data solutions aligned with business objectives.

About WPP Media

WPP is a leading creative transformation company that leverages creativity to build a better future across the globe. As the global media agency of WPP, WPP Media is committed to navigating the complexities of today's media landscape, utilizing the best talent and platforms to unlock growth opportunities for our clients and our teams. Our vibrant culture and dedicated people are essential to our mission of delivering exceptional experiences.

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