Qualifications
• Total Indicative Experience: 4-7 Years (or equivalent education) in Digital Marketing.• Proficient in one or more major data science tools: R, SAS, SPSS, Python, and familiarity with models such as ARIMA.• Experience with Adobe Analytics, Tableau, and/or Power BI.• Demonstrated ability to apply advanced analytics techniques to resolve digital marketing business challenges, including pre-funnel behavior analysis, multi-touch attribution, campaign sequencing, and ROI analysis.• Solid understanding of analytics methods such as regression, hypothesis testing, and cluster analysis with practical experience converting raw data from relational databases and Hadoop into modeling datasets using Excel, SQL, SAS, or similar tools.
About the job
Join our dynamic Digital Marketing Analytics team as a Digital Marketing Data Scientist, where you'll play a critical role in addressing complex business challenges through data science. This position allows you to engage in the full lifecycle of experimentation, ranging from data-driven hypothesis formulation to test design, analysis, and interpretation.
Your insights will directly influence business optimizations across the customer journey, and you'll have the opportunity to innovate experimental methodologies to extract meaningful results.
The ideal candidate will possess a robust technical background in statistics and predictive modeling, alongside significant experience in developing datasets for various data science initiatives. Exceptional communication skills and advanced analytical abilities are essential for success in this role.
About ALTEN Calsoft Labs
ALTEN Calsoft Labs is a pioneering engineering and IT services firm that specializes in innovating, integrating, and transforming businesses by leveraging cutting-edge digital technologies.
