Digital Marketing Lead

AdAsia HoldingsManila

On-site Full-time

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Experience Level

Manager

Qualifications

Key ResponsibilitiesKey Account Strategy & Leadership:Act as the primary point of contact and strategic ally for a portfolio of key accounts, ensuring client satisfaction, retention, and significant revenue growth through effective upselling and cross-selling. Design and advocate for comprehensive, data-driven marketing strategies that integrate Influencer Marketing, Performance Media (such as SEM, Paid Social), and various Digital Marketing channels. Facilitate quarterly and annual planning sessions with key clients, delivering complex strategies, performance outcomes, and future growth opportunities to C-level and senior marketing stakeholders. Oversee the complete ownership of the P&L and financial well-being of the Key Account portfolio. Influencer Marketing (IM) & Digital Marketing (DM) Execution:Manage the comprehensive execution of large-scale influencer campaigns, covering talent scouting, contract negotiations, content approval, and final performance evaluations. Lead the Digital Marketing team to optimize performance campaigns across multiple platforms (Google, Meta, TikTok, etc.) to achieve and surpass client objectives.

About the job

Join our dynamic team at AdAsia Holdings as a Digital Marketing Lead! We are seeking a passionate and experienced professional who specializes in Influencer Marketing (IM) and Digital Marketing (DM) to enhance our marketing solutions in the Philippines. In this strategic role, you will significantly impact the growth and performance of our services across IM and DM disciplines.

As our ideal candidate, you will possess a robust leadership background, with a proven ability to manage complex key accounts within an agency environment. You will take charge of developing and implementing integrated marketing strategies, spearheading a high-performing team, and driving exceptional results and profitability for our key clientele.

About AdAsia Holdings

AdAsia Holdings is a leading digital marketing solutions provider, dedicated to delivering innovative and effective strategies for our clients. Our commitment to excellence and continuous growth enables us to offer superior marketing solutions that drive results.

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