About the job
Job Summary:
As the Digital Marketing Manager at Creative Chaos, you will spearhead and oversee all digital marketing initiatives aimed at amplifying brand recognition, driving customer acquisition, and enhancing retention. Your role will entail crafting and executing detailed digital marketing strategies, leading a dynamic team, and collaborating across departments to ensure the effective implementation and optimization of campaigns across various digital platforms.
Key Responsibilities:
- Formulate and execute comprehensive digital marketing strategies that resonate with organizational objectives.
- Manage and refine campaigns across paid media platforms such as Google Ads, Facebook, LinkedIn, and programmatic advertising.
- Lead SEO and SEM efforts to elevate organic search visibility and boost website traffic.
- Oversee email marketing initiatives and marketing automation processes to enhance engagement and conversion rates.
- Strategize and manage content marketing activities, collaborating with content creators and designers.
- Analyze campaign performance utilizing analytics tools (Google Analytics, HubSpot, etc.) and provide actionable insights for ongoing optimization.
- Administer digital marketing budgets and allocate resources judiciously for optimal ROI.
- Guide, mentor, and support a high-performing digital marketing team to achieve key performance goals.
- Keep abreast of the latest trends and technologies in digital marketing to innovate and sustain a competitive edge.
