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Digital Marketing Specialist at HexaGroup | Houston

HexaGroupHouston
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

2-5 years of experience in search engine marketing (SEM).2-5 years of hands-on experience with HubSpot and inbound marketing strategies. Relevant certifications in Google Ads and Google Analytics. Proficient in using reporting tools and dashboards such as Databox or Microsoft Power BI. Exceptional writing, verbal communication, and presentation skills. Strong analytical abilities with a knack for translating data into actionable business insights. Effective project management skills to handle multiple tasks efficiently. Adept at organizing, prioritizing, and managing workloads.

About the job

As a Digital Marketing Specialist at HexaGroup, you will lead innovative digital marketing initiatives powered by HubSpot, engaging in the creation, management, optimization, and reporting of campaigns in close collaboration with our dynamic digital marketing team.

Your responsibilities will include:

  • Designing, implementing, and refining state-of-the-art digital marketing campaigns, guiding them from inception to execution.

  • Defining, measuring, analyzing, and reporting on key performance indicators (KPIs) to assess campaign success.

  • Collaborating across departments to ensure alignment of campaign strategies and objectives throughout the organization.

  • Delivering actionable insights on campaign performance to stakeholders to drive continuous improvement.

  • Conducting thorough keyword and website analysis, audience segmentation, and ad grouping to enhance targeting.

  • Staying updated on industry trends, best practices, and emerging technologies to maintain a competitive edge.

About HexaGroup

HexaGroup is a premier B2B digital marketing agency dedicated to helping businesses accelerate their growth through optimized marketing strategies. As specialists in Inbound and Account-Based Marketing (ABM), we pride ourselves on our collaborative team culture and well-structured processes. We are proud members of BBN, the world's leading B2B agency network.

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