About the job
As a Digital Marketing Specialist at HexaGroup, you will lead innovative digital marketing initiatives powered by HubSpot, engaging in the creation, management, optimization, and reporting of campaigns in close collaboration with our dynamic digital marketing team.
Your responsibilities will include:
Designing, implementing, and refining state-of-the-art digital marketing campaigns, guiding them from inception to execution.
Defining, measuring, analyzing, and reporting on key performance indicators (KPIs) to assess campaign success.
Collaborating across departments to ensure alignment of campaign strategies and objectives throughout the organization.
Delivering actionable insights on campaign performance to stakeholders to drive continuous improvement.
Conducting thorough keyword and website analysis, audience segmentation, and ad grouping to enhance targeting.
Staying updated on industry trends, best practices, and emerging technologies to maintain a competitive edge.
