Digital Marketing Specialist - Paid Search

Charlotte Tilbury BeautyLondon, England, United Kingdom

On-site Full-time

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Experience Level

Experience

Qualifications

This role is ideal for individuals with a foundational understanding of digital marketing and paid search strategies, who thrive in a vibrant and entrepreneurial atmosphere. Ideal candidates will possess strong analytical skills, attention to detail, and a proactive mindset.

About the job

Digital Marketing Specialist - Paid Search at Charlotte Tilbury Beauty
Location: London, England, United Kingdom

About Charlotte Tilbury Beauty

Charlotte Tilbury Beauty, founded in 2013 by Charlotte Tilbury MBE, has become a global name by making makeup simple and accessible. The brand’s product range is designed for ease of use and gifting, earning popularity across more than 50 markets. Over 2,300 employees contribute to the company’s growth and innovation, helping Charlotte Tilbury Beauty set records and launch new products worldwide.

Role Overview

The Paid Search Executive supports the global paid search strategy, reporting to the Senior Paid Search Manager. This role suits someone looking to deepen their experience in digital and performance marketing, working within a collaborative and creative team.

What You Will Do

Develop and run Paid Search and Shopping campaigns across global markets.
Handle account hygiene, including Search Query Reports (SQRs), negative keyword management, and regular account status checks.
Assist in preparing weekly performance reports, track results against forecasts, and recommend optimizations.
Support budget tracking and help improve campaign efficiency.
Monitor and adjust bidding strategies, impression share, and quality scores, while analyzing consumer behavior.
Suggest new approaches to improve campaign performance.
Work with the content and translations team to ensure marketing assets are delivered on time.
Assist with financial processes, including raising purchase orders and monthly account reconciliation.
Collaborate with SEO, CRM, and E-commerce teams to support customer growth and retention.
Stay informed about market trends and industry changes.

About Charlotte Tilbury Beauty

Charlotte Tilbury Beauty, founded by iconic makeup artist Charlotte Tilbury MBE, has redefined the makeup industry with innovative, accessible products. With a commitment to excellence and creativity, we aim to empower individuals through beauty.

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