About the job
About the Role
As the Director of Analytics and Strategic Enablement for the APAC region at On Running AG, you will spearhead the new analytics division, directly reporting to the Finance Director, APAC.
Your primary mission will be to unravel the complexities of our D2C Retail (Physical & Digital) and Marketplaces. You will serve as the vital link that integrates diverse data sources, connecting operational metrics such as store traffic, online conversion rates, and inventory levels with financial performance outcomes. Your goal is to enhance the analytical prowess of the APAC Finance team, transitioning from basic reporting to advanced predictive modeling and strategic decision-making.
Your Key Responsibilities
- Team Development: Build, lead, and nurture a high-performing Analytics and Strategy Enablement team in Finance that champions a culture of objective data-driven decision-making.
- Unified Data Framework: Design a robust framework that bridges fragmented data sources (including Digital Marketplaces, POS data, local/global BI, and ERP) and connects them to final finance data for enhanced accuracy and consistency alongside the global commercial analytical team.
- D2C & Marketplace Insights: Create standardized, comprehensive performance reports for Retail and Digital Marketplaces, diving deep into channel-specific KPIs like traffic quality, conversion rates, and basket sizes to elucidate financial variances.
- Sell-Out & Inventory Management: Oversee the monitoring of sell-out data across all channels against in-channel inventory levels, proactively identifying stock-outs or inventory excesses in specific marketplaces/stores and translating these insights into actionable strategies.
- Marketing ROI Analysis: Collaborate with digital and marketing teams to evaluate marketing expenditures in China’s omni-channel landscape. Shift focus from superficial metrics to accurately calculating the true Marketing Return on Ad Spend (ROAS) and its direct impact on the P&L.
- Financial Modeling Support: Work closely with the Controlling team during budget cycles to rigorously test assumptions, providing a granular view using detailed sell-out trends and external benchmarks to validate overarching financial targets.
- Commercial P&L Analysis: Enrich the Finance team’s monthly P&L reviews by bridging financial variances with actionable insights.
