About the job
As the Director of Brand Leadership at Deciphera Pharmaceuticals, you will play a pivotal role in shaping the marketing strategies within our Hematology portfolio. Reporting directly to the VP of Marketing, Sales, and Commercial Training, you will spearhead a dynamic Marketing Team focused on crafting and executing innovative brand strategies.
Key Responsibilities
Formulating a Comprehensive Strategic Brand Plan (50%)
- Collaborate with cross-functional teams to design an all-encompassing pre-launch and launch strategy.
- Create robust brand strategies and promotional plans targeting both healthcare professionals (HCPs) and patients across various platforms.
- Lead the Launch Readiness initiatives in a cross-functional capacity.
- Inspire and mobilize the entire commercial team and cross-functional partners to ensure alignment with our commercial strategy and to execute impactful customer outreach aligned with brand objectives.
Manage the Product Marketing Team (40%)
- Ensure cohesive marketing strategies across all marketing colleagues to meet brand objectives effectively.
- Supervise one direct report to drive commercial success for the product while providing coaching and mentorship to develop our future talent in the Hematology Franchise.
Serve as the Commercial Representative for Product Life Cycle Management (10%)
- Work in tandem with product program teams and Medical Affairs to contribute insights on studies, publications, and the identification and engagement of Key Opinion Leaders (KOLs).
Additional duties and responsibilities as assigned
