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Director of Content Marketing

Unity TechnologiesRemote, New York, USA
Remote Full-time $198K/yr - $297K/yr

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Experience Level

Senior Level Manager

Qualifications

What We SeekBachelor's degree in Marketing, Communications, or a related field; MBA is a plus. A minimum of seven (7) years of experience in content marketing, with at least three (3) years within the gaming industry. Strong understanding of demand generation, integrated marketing, and audience engagement strategies. Exceptional communication and collaboration skills. Proficient in data analytics and AI tools for content enhancement. A passion for gaming and a deep understanding of the gaming ecosystem.

About the job

Join Our Vision
Unity Technologies (NYSE: U) is at the forefront of developing immersive and captivating experiences for developers, creators, and players around the globe. We are on the lookout for a visionary Director of Content Marketing to guide our marketing strategies, lead innovative content initiatives, and enhance our brand visibility across the gaming sector and beyond, particularly through the cutting-edge application of artificial intelligence. Reporting directly to the VP of Go to Market, you will be instrumental in crafting and implementing a rich content strategy that resonates with our diverse audiences and fosters engagement, retention, and brand loyalty. The ideal candidate will possess a robust background in content marketing, a deep understanding of game development landscapes, advertising, and various industry verticals, and demonstrated expertise in utilizing AI to amplify content creation and distribution.

Your Responsibilities

  • Serve as a trusted advisor to leadership across our Ads and SaaS (Game Development, Industry) sectors.
  • Develop distinctive content strategies for integrated marketing and demand generation campaigns, collaborating closely with Product and Integrated Marketing teams.
  • Work in tandem with Communications, Brand Studio, and other marketing divisions to synchronize content with critical campaigns.
  • Identify compelling themes and topics that resonate with our audiences using market research and user insights.
  • Leverage data analytics to shape content strategies and enhance engagement across various platforms.
  • Investigate and implement AI tools and technologies to boost content creation, personalization, and distribution efficiency.
  • Oversee the creation of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing materials that support integrated marketing and demand generation efforts.
  • Ensure all content aligns with the brand voice and meets established quality standards.
  • Collaborate with game developers, artists, and industry professionals to produce authentic content that showcases game features, industry applications, advertisements, and community engagement.
  • Monitor community feedback, content performance, and trends to adjust strategies as needed.
  • Provide regular reports and insights to senior leadership, highlighting achievements and areas for growth.

About Unity Technologies

Unity Technologies is a leading platform for creating and operating interactive, real-time 3D content. Our mission is to empower creators and developers to bring their ideas to life and reach their audiences effectively. With a commitment to innovation and excellence, Unity continues to redefine the gaming and entertainment landscape.

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