About the job
Join Our Vision
Unity Technologies (NYSE: U) is at the forefront of developing immersive and captivating experiences for developers, creators, and players around the globe. We are on the lookout for a visionary Director of Content Marketing to guide our marketing strategies, lead innovative content initiatives, and enhance our brand visibility across the gaming sector and beyond, particularly through the cutting-edge application of artificial intelligence. Reporting directly to the VP of Go to Market, you will be instrumental in crafting and implementing a rich content strategy that resonates with our diverse audiences and fosters engagement, retention, and brand loyalty. The ideal candidate will possess a robust background in content marketing, a deep understanding of game development landscapes, advertising, and various industry verticals, and demonstrated expertise in utilizing AI to amplify content creation and distribution.
Your Responsibilities
- Serve as a trusted advisor to leadership across our Ads and SaaS (Game Development, Industry) sectors.
- Develop distinctive content strategies for integrated marketing and demand generation campaigns, collaborating closely with Product and Integrated Marketing teams.
- Work in tandem with Communications, Brand Studio, and other marketing divisions to synchronize content with critical campaigns.
- Identify compelling themes and topics that resonate with our audiences using market research and user insights.
- Leverage data analytics to shape content strategies and enhance engagement across various platforms.
- Investigate and implement AI tools and technologies to boost content creation, personalization, and distribution efficiency.
- Oversee the creation of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing materials that support integrated marketing and demand generation efforts.
- Ensure all content aligns with the brand voice and meets established quality standards.
- Collaborate with game developers, artists, and industry professionals to produce authentic content that showcases game features, industry applications, advertisements, and community engagement.
- Monitor community feedback, content performance, and trends to adjust strategies as needed.
- Provide regular reports and insights to senior leadership, highlighting achievements and areas for growth.
