Qualifications
Key Responsibilities:Digital Channel Strategy & Management: Develop and own the digital marketing strategy, aligning with campaign objectives and business goals. Optimize the 10x Genomics website, including content updates, landing pages, conversion paths, and ongoing user experience improvements in collaboration with Creative and Content teams. Lead SEO strategy and execution, focusing on technical SEO, content optimization, and performance tracking to amplify organic discovery and enhance site rankings. Manage SEM and paid advertising campaigns across platforms such as Google Ads and LinkedIn, from design to budget allocation and continuous performance optimization. Email & Webinar Campaigns: Design and execute integrated email marketing programs that nurture leads, promote product launches, and deliver targeted content across the sales funnel. Develop audience segments, conduct A/B testing for copy and creative, oversee template management, and analyze email engagement and conversion metrics. Manage all logistics for the webinar program, ensuring seamless execution and measurable impact on the sales pipeline. Paid Media & Digital Campaigns: Launch and manage digital advertising initiatives across search, social, and other relevant digital channels to enhance brand awareness and drive conversions. Collaborate with Campaign, Content, and Creative leads to ensure digital campaigns remain on-message and optimized for all stages of the marketing funnel. Monitor channel and ad performance to drive continuous improvement.
About the job
The Director of Global Digital Marketing plays a pivotal role in the dynamic digital marketing landscape of 10x Genomics, driving impactful business results and innovating across various channels to maintain our leadership in scientific markets. Reporting to the Vice President of Integrated Marketing Communications, you will be responsible for the strategic planning, execution, and optimization of all digital marketing initiatives, including website management, SEO, SEM, email campaigns, webinars, and digital advertising. This role demands a strategic yet hands-on leader who is dedicated to fostering measurable growth, exceptional digital engagement, and seamless user experiences that enhance product launches, drive demand generation, and elevate brand presence.
About 10x Genomics
10x Genomics is a pioneering biotechnology company at the forefront of genomic research and technology. We are dedicated to empowering scientists and researchers with innovative solutions that enhance their ability to analyze and understand complex biological systems. Our commitment to excellence and leadership in the scientific community drives our mission to push the boundaries of genomics and transform the way research is conducted.
