About the job
Chalkboard is reimagining how sports fans engage with gaming, bringing together the excitement of live sports and the challenge of real-money competition. The company’s social platform encourages fans to connect, compete, and turn their sports knowledge into action. Chalkboard values transparency and fairness in every aspect of its work.
Role overview
The Director of Growth Strategies leads Chalkboard’s growth initiatives from concept to execution, based in New York City. This role shapes the systems that drive user acquisition, lifecycle management, and product-based growth. The focus is on boosting engagement, optimizing spending, and achieving measurable business outcomes.
What you will do
- Develop and refine a comprehensive growth plan that addresses acquisition, activation, retention, and monetization.
- Establish KPIs, build forecasting models, and define strategies for growth investment, including CAC, LTV, and payback metrics.
- Create and manage experimentation frameworks to enhance performance across the funnel.
- Lead lifecycle programs to improve onboarding, deepen engagement, and increase long-term retention.
- Oversee the growth roadmap, ensuring cross-functional projects align with company objectives.
- Expand acquisition channels through paid media, social platforms, affiliates, influencers, and innovative methods.
- Analyze funnel data to spot opportunities and launch impactful experiments.
- Collaborate with Product to strengthen product-led growth and engagement loops.
- Work closely with Data Science, Marketing, and Finance to align insights and investment decisions.
