Director of Integrated Media Strategy and Planning

Join Cross Media Inc. as the Associate Director of Integrated Media Investment, where you will lead innovative media strategies to optimize our clients' advertising investments. In this pivotal role, you will be responsible for overseeing media planning, execution, and performance analysis, ensuring that our clients achieve their marketing objectives effecti…

WHO WE ARECrossmedia is a global media independent agency dedicated to conducting media and business with integrity, guided by our core values of TRUST, REASON, and the pursuit of HAPPINESS. Established in New York in 2000, we stand as one of the largest minority-owned full-service media planning and buying agencies in the United States. With over 500 dedicated professionals worldwide, we are on a mission to expand our impact while nurturing a positive organizational culture.Our focus is clear: to foster innovative connections between brands and consumers, transcending channels and budget constraints. Our values-driven approach cultivates client TRUST through transparent media practices and unbiased decision-making. We leverage REASON and analytical thinking to tackle our clients' most pressing challenges. The pursuit of HAPPINESS is central to our ethos, and we prioritize the professional and personal development of our team members through numerous initiatives, clubs, and cultural events. For seven consecutive years, we've been recognized as a top workplace by Ad Age's Best Places to Work.With offices in New York and Philadelphia and employees across 25+ states, as well as locations in London, Toronto, and Germany, our diverse client portfolio includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, and the American Cancer Society.YOUR ROLEWe are seeking a qualified Director of Integrated Media Investment for a full-time temporary role running from March through June, with eligibility for benefits. As a leader in media investment, you will be responsible for driving innovation and excellence within our projects. The Director's role is pivotal in enhancing our media strategies and ensuring optimal results for our clients.

Position Overview The Associate Media Director is a pivotal leader within our client team, showcasing expertise in managing diverse teams and overseeing multiple high-impact projects simultaneously. This role requires a strategic thinker who excels in research, partner selection justification, and the development and negotiation of complex media and marketing partnerships. The Associate Media Director collaborates with various agency disciplines to formulate recommendations that align with client strategic goals and business objectives. As a team leader, you will guide your client leads and collaborate with investment leaders to mentor and review the performance of your direct reports. Responsibilities Lead and oversee client relationships effectively. Align with client objectives, acting as a strategic partner to not only meet but exceed their expectations. Enhance and expand client relationships for deeper organizational engagement. Collaborate with finance and project management teams to ensure timely delivery and profitability. Drive integrated business processes, ensuring cohesive collaboration across all disciplines in support of client objectives. Manage a team responsible for executing the national buying process, including branded content development, audience tracking, strategic negotiations, and tactical scheduling through to post-buy analysis. Actively engage in conflict resolution, identifying and addressing issues before they escalate. Contribute strategically by assembling thought leadership perspectives, proposals, and reports. Support MAGNA agency-wide media partnership targets to benefit clients cost-effectively. Be responsible for fostering team development and growth. Desirable experience in managing external agencies or a willingness to oversee partner agencies. Work closely with the analytics team to identify key performance indicators (KPIs) aligned with client objectives and evaluate metrics for optimal KPI outcomes, utilizing past or projected campaign metrics to bolster media recommendations.

Business Overview IPG Mediabrands stands as the media and marketing solutions powerhouse of Interpublic Group (NYSE: IPG). Managing over $47 billion in global marketing investments, we serve our clients through our full-service agency networks including UM, Initiative, and Mediahub, along with our acclaimed specialty business units such as Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. Our clientele includes some of the world's most iconic brands across diverse sectors such as automotive, personal finance, consumer product goods (CPG), pharmaceuticals, health and wellness, entertainment, financial services, energy, toys and gaming, direct-to-consumer and e-commerce, retail, hospitality, food and beverage, fashion, and beauty. With a workforce of more than 18,000 diverse marketing communication professionals in over 130 countries, we are committed to innovation and excellence. Explore more at www.ipgmediabrands.com. Position Overview We invite you to bring your dynamic talent to the Mediabrands team as a Senior Associate, Integrated Investment. In this pivotal role, you will play a crucial part in the media buying process for our premier clients, pushing digital buying forward to unprecedented levels. As a Senior Associate, Integrated Investment, you will create, innovate, and navigate the buying process, setting the stage for an exciting career in media while partnering with the world’s leading consumer brands.

Join Cross Media Inc. as an Assistant Buyer specializing in Integrated Media Investment. In this dynamic role, you will collaborate with senior buyers to develop and execute media strategies that align with our clients' goals. Your analytical skills will be key in evaluating media proposals and optimizing investment decisions. This is an excellent opportunity for individuals passionate about the media landscape and eager to make a tangible impact in a fast-paced environment.

Business Overview IPG Mediabrands, a division of Interpublic Group (NYSE: IPG), is a global leader in media and marketing solutions. With management of over $47 billion in marketing investments for a diverse range of clients across full-service agency networks including UM, Initiative, and Mediahub, as well as award-winning specialty business units like Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab, we are dedicated to delivering exceptional results. Our clientele encompasses some of the world’s most recognizable brands in sectors such as automotive, personal finance, consumer products, pharmaceuticals, health and wellness, entertainment, financial services, energy, gaming, direct-to-consumer, retail, hospitality, food and beverage, and fashion. With a workforce of over 18,000 marketing communication professionals operating in more than 130 countries, we are committed to excellence and innovation in every project. Position Overview Join our vibrant team at Mediabrands as a Senior Associate, Integrated Investment! In this critical role, you will be instrumental in the media buying process for our top-tier clients while elevating digital buying strategies to new heights. As a Senior Associate, you will be responsible for creating, innovating, and leading the buying process, providing a remarkable platform for your career in media and the opportunity to collaborate with some of the most prestigious consumer brands in the world.

WHO WE ARECrossmedia is a leading independent media agency committed to conducting business with integrity, guided by our core values of TRUST, REASON, and the Pursuit of HAPPINESS. Founded in New York in 2000, we are proud to be one of the largest minority-owned full-service media planning and buying agencies in the country. With a team of over 500 professionals worldwide, we are driven by a vision to grow with purpose and soul.Our mission is to redefine what media agencies can achieve by fostering innovative connections between brands and their audiences across all channels and budgets. We believe in transparency and objectivity, earning our clients' TRUST through our honest approach. By applying REASON and logic to solve our clients' most pressing challenges, we strive for the Pursuit of HAPPINESS in every aspect of our work. Our commitment to our colleagues' well-being and professional development is evident in our numerous initiatives, clubs, and cultural events. For seven consecutive years, we have been recognized by Ad Age as one of the Best Places to Work in media.With offices in New York and Philadelphia, and employees in over 25 states, as well as locations in London and Germany, we serve a diverse roster of clients including U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, and more.YOUR ROLEThe Integrated Investment Supervisor is a pivotal mid-level leader responsible for managing a team of media professionals. You will oversee the effective planning, buying, execution, and performance tracking of media campaigns. This role requires a blend of tactical media buying expertise, team leadership, and client relationship management. As a key point of contact between internal teams and external media partners, you will ensure operational excellence, strategic alignment, and ongoing campaign success.

WHO WE ARECrossmedia is a leading global media independent dedicated to conducting business ethically, anchored by our core values of TRUST, REASON, and the Pursuit of HAPPINESS. Established in 2000 in New York, we are one of the largest minority-owned full-service media planning and buying agencies in the nation, with a global team of over 500 passionate professionals committed to meaningful growth.Our mission is to forge innovative connections between brands and audiences across all channels and budgets, delivered transparently and authentically. We pride ourselves on being a values-based organization, earning our clients' TRUST through media transparency and objective decision-making. Our focus on REASON and logic allows us to tackle our clients' most pressing business challenges effectively. The Pursuit of HAPPINESS is integral to our culture; we actively invest in our colleagues' professional and personal development, which is reflected in our numerous initiatives and cultural events. For seven consecutive years, we have been recognized as one of Ad Age’s Best Places to Work.With offices in New York and Philadelphia and a workforce spanning over 25 states, as well as locations in London and Germany, we serve a diverse clientele including U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, and more.YOUR ROLEWe are seeking a Temporary Supervisor of Integrated Investment, responsible for leading a team of media professionals. In this mid-level role, you will oversee the planning, buying, execution, and performance tracking of media campaigns, combining tactical media buying expertise with strategic oversight. This position is critical to maintaining our high standards and ensuring the success of our initiatives.

About WPP MediaWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values:Be Extraordinary by Leading Collectively to Inspire transformational Creativity.Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.Role Summary & ImpactThe Associate Director, Commerce Investment will leverage their retail expertise to excel in tactical activation and daily management of search-based campaigns. You will spearhead keyword strategy development, conduct competitive research, oversee campaign setup, management, and reporting of search media investments.

Join monks as an Associate Director of Media Analytics and lead the charge in transforming data into actionable insights. In this pivotal role, you will oversee analytics projects, collaborating with cross-functional teams to optimize media performance and drive strategic decision-making.

Noble People is a forward-thinking creative media agency specializing in crafting original and audacious media concepts for some of the most dynamic brands globally.Our approach to media transcends traditional boundaries; we deliver engaging brand ideas that resonate with audiences.Our services encompass communications strategy, media planning and buying, as well as reporting and optimization, all while maintaining a focus on creativity and transparency. We challenge conventional norms, seeking innovative ways to make a significant impact through modern media solutions.The Associate Media Director for Paid Social will play a pivotal strategic role in our B2B initiatives, ensuring we maintain a strong presence across both new and existing accounts. The ideal candidate will have a rich background in the realm of paid social, with extensive experience in account-based marketing (ABM) and the ability to navigate between high-level strategy and technical execution, particularly within B2B frameworks such as LinkedIn Lead Gen. This position will require collaboration across various industries to enhance our B2B market presence.Key Responsibilities:Direct B2B social strategy and execution across relevant platforms, emphasizing LinkedIn, Meta, X, and YouTube.Build and implement ABM-focused paid social programs from inception to performance evaluation.Oversee daily client interactions and expectations, serving as a trusted advisor for B2B social matters.Convert client aspirations into scalable and effective paid social media strategies.Design and manage LinkedIn Lead Gen campaigns, incorporating best practices in creative, audience targeting, form creation, and performance tracking.Collaborate with analytics and activation teams to create effective measurement plans aligned with B2B KPIs, including MQLs, SQLs, pipeline, and ROI.Lead internal training sessions and documentation efforts to disseminate B2B paid social knowledge throughout the agency.Stay updated on emerging tools, platforms, and methodologies in the B2B paid social landscape, introducing innovative strategies to our clients.Mentor and supervise a team of junior paid social planners and buyers.

Role Overview Mediabrands is hiring an Associate Director of Paid Social Media in New York, NY. This role leads paid social strategy and campaign execution for a broad client portfolio. The position focuses on optimizing paid social initiatives using data to improve performance and meet client objectives. What You Will Do Oversee the planning, launch, and optimization of paid social media campaigns across multiple platforms Apply data-driven insights to refine strategies and maximize results Guide cross-functional teams in building media plans that boost brand awareness and audience engagement Work closely with clients and internal partners to ensure campaigns align with business goals Collaboration and Impact This role partners with teams across disciplines to shape how brands connect with audiences on social channels. The Associate Director plays a key part in evolving client approaches to paid social media, ensuring campaigns are both effective and innovative.

About January Digital January Digital is a leading Marketing Leadership Company dedicated to resolving business challenges through exceptional media strategies, insightful analytics, and expert guidance. Our agency team excels in holistic media planning, execution, and optimization, while our consulting experts provide strategic leadership to foster successful marketing initiatives. Underpinning all our efforts is a robust data foundation that drives actionable insights, ensuring our clients achieve maximum success. Our mission revolves around enhancing the lives of our clients, our team members, and the broader community. We actively pursue this goal through several initiatives, including our WORKS program. Good Works, our philanthropic initiative, aims to create a meaningful impact on local communities through financial support and volunteer activities. Additionally, our Well Works program prioritizes the mental, physical, and spiritual well-being of our employees by offering guaranteed minimum PTO, an annual wellness stipend, comprehensive health care, fully covered counseling services, extended parental leave, and more. January Digital has garnered over 125 accolades, including being named a Best Place to Work by INC four times, awarded by the Dallas Business Journal three times, recognized as one of Ad Age's Best Places to Work 2025, and honored as the 2024 NRF Partner of the Year. We have also received multiple awards for our strategic and tactical excellence, collaborating with innovative brands such as Carhartt and Kendra Scott. Our Team is AI-Enabled At January Digital, we leverage a blend of deep expertise, creative innovation, and AI advancements to drive impactful outcomes. Our team is committed to continuous training, ensuring we and our clients remain ahead of the curve. We welcome candidates who possess demonstrated AI proficiency in developing and refining inputs, utilizing key tools effectively, and applying AI to address real-world business challenges. Critical thinking skills and a commitment to responsible AI usage are equally vital to creating a meaningful impact. About the Role The January Digital team is seeking an Associate Director of Paid Media to join our agency unit. This pivotal role demands a comprehensive understanding of the digital media landscape, with hands-on experience across various channels being essential. You will play a crucial role in shaping the digital media strategies for your clients, aligning them with their overarching business objectives. A key responsibility will be serving as the primary strategic partner for your clients, guiding, planning, and developing current and future media initiatives.

canvasww seeks an Associate Director of Media Strategy based in New York, NY. This position shapes and implements media strategies designed to support brand growth and boost audience engagement. Key responsibilities Lead the development and rollout of media plans that align with client goals. Guide teams as they navigate changes in the media landscape. Oversee the optimization of campaigns across various channels to maximize impact. What to expect This role focuses on both high-level strategic direction and hands-on campaign management. Collaboration with internal teams is central, as is staying current with media trends and best practices.

Role overview Orchestra seeks an Associate Director of Social Media based in New York, N.Y. This position leads the company’s social media strategy, guiding campaigns that build brand presence and foster audience connections. Responsibilities Design and run social media campaigns that align with Orchestra’s marketing objectives Coordinate with teams across the organization to ensure consistent messaging and content Review performance metrics to refine strategy and share results Manage content scheduling and publishing across several platforms Encourage community engagement and handle audience interactions Requirements Creative approach combined with strategic planning skills Background in managing social media for a brand or organization Comfort working with data to adjust tactics as needed Ability to collaborate effectively with others This role plays a key part in shaping Orchestra’s digital presence and supporting larger marketing goals.

About Avalere HealthAt Avalere Health, we are driven by a singular mission: to reach EVERY PATIENT POSSIBLE. Our commitment is to identify, treat, support, and care for each patient equally. Our Advisory, Medical, and Marketing teams unite to cultivate innovative connections, paving the way for a healthcare landscape where access is universal and no patient is overlooked. To fulfill our mission, we offer enriching and purpose-driven career paths that empower our team to make a meaningful difference in patient lives. We are dedicated to fostering a culture that encourages our employees to express their authentic selves at work, leveraging diverse backgrounds and skills to contribute to our overarching goal of enhancing healthcare for everyone, everywhere. Our flexible work model allows our global teams to choose their working environment, whether in an office or remotely, based on the needs of the team and our clients. Our major hubs in London, Manchester, Washington, D.C., and New York serve as collaboration centers, enabling our teams to come together when necessary. Remote employees are equally supported with dedicated social opportunities and resources. Our inclusive culture is fundamental to our operations. We encourage our employees to bring their full selves to work through our six Employee Network Groups: Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups foster diversity, equity, and inclusion, offering opportunities to connect, learn, and socialize through regular meetings and activities. We are also an accredited Fertility Friendly employer, providing enhanced parental leave and a flexible culture to support all employees throughout their family planning journeys. Investing in our employees’ professional growth is a priority, with ongoing career development opportunities, access to thousands of on-demand training sessions, regular career discussions, and the chance for global career moves across various capabilities.We take pride in being part of the Disability Confident Scheme, ensuring fair interview processes for candidates with disabilities, long-term health conditions, or neurodiversity. If you wish to apply and require any accommodations, please inform us in your application.

Key ResponsibilitiesDesign and implement impactful advertising strategies that connect engagement metrics to financial results. As the Associate Director of Media Planning, you will craft and execute comprehensive digital and traditional advertising strategies for a diverse clientele, including prominent nonprofits, political organizations, advocacy groups, and major corporate brands.This position is a perfect fit for individuals who possess a blend of strategic vision, creativity, and analytical prowess. You'll transition effortlessly from delivering compelling client presentations to generating insightful analyses of campaign performance, all while converting client objectives into actionable media plans. If you're fluent in industry terminology such as DSP, CPA, IVT, ROAS, and AVOC, and can effectively communicate these concepts to both clients and colleagues, we want you on our team.Leverage your extensive experience in paid media to inform your strategies while also embracing your passion for innovation and exploration to introduce fresh ideas to our team.

About WPP MediaWPP serves as the trusted growth partner for the world’s foremost brands. Our exceptional talent, reliable data and insights, along with world-class partnerships, are unified through our innovative marketing platform, WPP Open. We empower clients to navigate changes, seize opportunities, and achieve transformational growth.WPP Media operates as WPP's AI-driven media unit, synergizing media, data, and partnerships to provide creative personalization at scale. Through WPP Open and powered by Open Intelligence, clients gain clarity on the effectiveness of their media investments.To learn more, visit wppmedia.com.About WPP WPP is a creative transformation company. We harness the power of creativity to shape better futures for our people, planet, clients, and communities. Visit wpp.com for further details. WPP Media is WPP’s global media collective. In a world saturated with media, we bring together the finest platforms, talent, and partners to create boundless growth opportunities. Discover more at wppmedia.com. At WPP Media, we value our culture and our people. It elevates us to provide exceptional experiences for our clients and each other. In this role, embracing WPP and WPP Media’s core values will be essential:Be Extraordinary by Leading Collectively to Inspire transformational Creativity.Create an Open environment by Balancing People and Client Experiences through Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.Role SummaryWPP Media Solutions is focused on developing and expanding a global Commerce Solutions capability that enables clients to achieve measurable commerce outcomes through media. This role connects audiences, channels, data, and measurement to enhance real-world business performance.The Director, Integrated Commerce will spearhead the design, implementation, and scaling of commerce-centric solutions across priority markets, with a strong focus on transforming proven strategies into repeatable deployments and evolving our offerings into new domains of commerce and retail media.

We are seeking a visionary and dynamic Director of Investment Products to lead our investment product strategy at Mercury. This role is pivotal in shaping our offerings and driving innovation in the investment landscape. You will be responsible for overseeing product development, enhancing client engagement, and optimizing our investment strategies to align with market trends.As a key member of our leadership team, you will work closely with cross-functional teams to ensure our products meet the evolving needs of our clients while adhering to regulatory standards. Your expertise will be essential in identifying opportunities for growth and differentiation in a competitive market.