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Director of Marketing

Flagler HealthNYC Office
On-site Full-time $180K/yr - $225K/yr

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Experience Level

Manager

Qualifications

We are looking for a candidate with a proven track record in marketing leadership roles, preferably in healthcare or SaaS environments. Strong analytical skills, strategic thinking, and the ability to communicate effectively with diverse stakeholders are essential. Experience in developing and executing go-to-market strategies and a deep understanding of the MSK landscape will be advantageous. A Bachelor’s Degree in Marketing, Business, or a related field is preferred.

About the job

About Flagler Health

Flagler Health builds the clinical operating system for modern musculoskeletal (MSK) care. The team partners with MSK provider groups and specialty clinics to help them grow, streamline operations, and deliver consistent, high-quality care. The platform supports patient acquisition, clinical workflows, and ongoing patient engagement, connecting care delivery with day-to-day clinic operations. Providers use Flagler Health to create value at every stage of the patient journey.

Following a successful Series B raise, Flagler Health is entering a new phase of growth. The company is hiring a Director of Marketing to design and scale marketing programs that will fuel this expansion from the NYC office.

Role Overview

This Director of Marketing role centers on building a strong pipeline of engaged provider groups and converting those relationships into revenue. The market is complex and trust-driven, requiring thoughtful strategy and execution.

What You Will Do

Marketing Strategy and Execution

  • Lead all marketing activities, including demand generation, product marketing, content development, events, and brand management.
  • Build a marketing function tailored to a provider-focused, clinic-driven sales model, distinct from typical SaaS approaches.

Pipeline Generation for Provider Groups

  • Design and execute go-to-market strategies for MSK clinics, specialty practices, and multi-site provider groups.
  • Drive qualified lead generation from growth-oriented practices and regional clinic networks, with a focus on high-intent prospects.
  • Grow the pipeline through a mix of inbound and outbound tactics, events, partnerships, referrals, and targeted account-based marketing.

Positioning and Messaging

  • Define and communicate Flagler Health's position as the leading clinical operating system for MSK care.
  • Translate complex clinical workflows and operational challenges (such as patient flow, provider utilization, and revenue per visit) into clear, persuasive messaging.
  • Ensure communications resonate with both clinical and operational decision-makers.

Demand Generation and Field Marketing

  • Develop and manage multi-channel marketing programs, including paid media, lifecycle marketing, and outbound campaigns.
  • Oversee field marketing, including conferences, regional events, and in-person meetings.
  • Build referral and partner-driven growth loops within the MSK community.
  • Operate effectively in a market where credibility, evidence, and relationships matter as much as digital results.

Location

This position is based in the NYC office.

About Flagler Health

Flagler Health is at the forefront of transforming musculoskeletal care through innovative solutions and strategic partnerships with provider groups and specialty clinics. We prioritize operational efficiency and superior patient engagement, making us a leader in the healthcare technology sector.

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