About the job
Join Our Innovative Team:
At Taara, a pioneering initiative born from X, Google's Moonshot Factory, we are committed to transforming global connectivity. Our mission is to bridge the digital divide by utilizing light to provide faster, more affordable, and reliable internet access to billions. As a leader in wireless optical communication and photonics chip technologies, you will play a pivotal role in scaling our groundbreaking solutions worldwide. Partner with us to illuminate the future of connectivity.
Your Role as Head of Marketing:
In this strategic position, you will spearhead the development and implementation of a robust global marketing and communications strategy aimed at enhancing our brand presence, fostering community engagement, and supporting business growth in collaboration with our partners. You will collaborate closely with cross-functional teams including product development, engineering, business development, and operations. This role offers a unique chance to influence the narrative around transformative technology with far-reaching social impact.
This position is based in Sunnyvale, California, with occasional international travel required.
Your Impact:
Strategic Marketing & Brand Development: Create and execute a comprehensive global marketing strategy that aligns with Taara’s vision and commercial goals. This includes refining target audiences, enhancing positioning, and evolving brand identity.
Product Marketing Collaboration: Work in tandem with the sales team to define go-to-market strategies for both new and existing products, focusing on market segmentation and developing impactful messaging and sales enablement resources.
Demand Generation & Customer Acquisition: Craft and implement integrated marketing campaigns across various channels including digital, content, events, and partnerships to drive lead generation and meet sales objectives, particularly in the B2B sector.
Communications & Public Relations: Establish and oversee Taara's external communications strategy, enhancing public relations efforts, analyst relations, social media engagement, and thought leadership initiatives to boost global brand visibility.
Content Development: Produce compelling content such as case studies and white papers that showcase our innovative solutions and thought leadership in the industry.
