About the job
As the Director of Revenue Enablement at PayNearMe, you will spearhead the development and execution of a buyer-centric enablement strategy designed to enhance revenue growth, boost seller productivity, and ensure consistent execution across our go-to-market organization. Your role will act as a vital connector among Marketing, Product, Sales, and Revenue Operations, guaranteeing that our messaging, training, content, tools, and processes align with the way our customers evaluate, purchase, and expand their relationships with us. You will lead enablement as a strategic initiative, taking ownership of activation, adoption, and tangible business impact.
Key Responsibilities:
Enablement Strategy & Buyer Alignment
- Develop and maintain a comprehensive sales enablement vision and roadmap that aligns with PayNearMe’s go-to-market strategy and growth objectives.
- Transform buyer insights, personas, and journeys into actionable sales motions and messaging.
- Ensure a consistent, value-based storytelling approach across various segments, verticals, and deal stages.
Cross-Functional Collaboration & GTM Coordination
- Serve as a strategic collaborator with Marketing, Product, Sales Leadership, and Revenue Operations.
- Oversee go-to-market readiness for product launches, new verticals, and strategic initiatives.
- Establish and maintain operating rhythms, including launch reviews, enablement councils, and feedback mechanisms.
Content & Messaging Enablement
- Work with Marketing and Product teams to ensure content is relevant to buyers, easily accessible, and effectively aligned with sales stages and use cases.
- Lead content activation by providing guidance on the appropriate use of assets by sales representatives.
- Streamline resources by curating high-impact content and phasing out underperforming materials.
Training, Coaching & Onboarding
- Design and implement role-specific enablement programs for onboarding new hires, launching products and solutions, and enhancing sales skills (including discovery, challenger selling, objection handling, and competitive strategies).
- Collaborate with Sales Leadership to reinforce training through manager-led coaching sessions.
- Ensure that learning translates into behavioral changes rather than just completion rates.
Sales Process, Plays & Execution
- Coordinate with Revenue Operations to align enablement efforts with sales processes and CRM stages.
- Create and update sales playbooks (for new logos, vertical-specific strategies, expansions, and competitive contexts).
- Promote consistency while allowing flexibility for complex enterprise transactions.
Tools, Technology & Adoption
- Oversee the enablement technology ecosystem in collaboration with Revenue Operations.
- Ensure that tools are seamlessly integrated into sellers’ workflows and widely adopted.
- Focus on delivering clear value to sellers, ensuring tools facilitate deal closures rather than creating friction.
Measurement, Analytics & Impact
- Define and monitor success metrics for enablement that are tied to revenue outcomes, including ramp-up time and win rates.
