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Director of Social and Influencer Marketing

GustoDenver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ; Toronto, ON; Chicago, IL
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

• Proven experience in social media marketing and influencer management, with a minimum of 5 years in a leadership role.• Strong analytical skills to evaluate and optimize campaign performance.• Excellent communication and interpersonal skills.• Ability to inspire and lead a team towards achieving shared goals.• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

About the job

Gusto seeks a Director of Social and Influencer Marketing to shape how the company connects with its community. This leader will drive the social media and influencer strategy across major cities including Denver, San Francisco, New York, Las Vegas, Atlanta, Phoenix, Toronto, and Chicago.

Role overview

This position guides Gusto’s approach to building and engaging audiences through social platforms and influencer partnerships. The Director will play a key role in expanding Gusto’s brand presence and fostering meaningful relationships online.

What you will do

  • Develop and launch social media campaigns that align with Gusto’s brand voice and connect with its audience.
  • Establish and nurture partnerships with influencers to broaden Gusto’s reach.
  • Analyze campaign results and report on key metrics to help shape future strategies.
  • Collaborate with teams throughout the company to ensure messaging stays consistent and marketing efforts are effective.

Requirements

  • Proven experience leading social media and influencer marketing programs.
  • Strong grasp of current trends in social media and influencer marketing.
  • Background in digital marketing strategy and campaign execution.
  • Ability to work with cross-functional partners and adjust to shifting priorities.

About Gusto

Gusto is a leading provider of cloud-based payroll, benefits, and human resource management software for small businesses. We are dedicated to simplifying the complexities of running a business, empowering entrepreneurs to focus on what they do best. Join us in our mission to create a world where every small business has the resources to thrive.

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