About the job
Established in 1956, the Jacuzzi® Brand has evolved into the Jacuzzi Group, a leading manufacturer of innovative products for home and outdoor living, available in over 60 countries worldwide. Jacuzzi Bath Remodel (JBRx), the fastest-growing division of Jacuzzi Group, has successfully launched 12 locations nationwide within just five years. We combine high-quality materials, a knowledgeable sales team, and experienced certified installers to ensure unparalleled customer satisfaction.
We are on the lookout for an energetic and seasoned Field Marketing Manager to spearhead our lead generation efforts in the Detroit area. This pivotal role will involve driving Field Marketing initiatives that resonate with our corporate objectives while nurturing and developing a high-performing team.
Key Responsibilities:
- Strategic Leadership: Craft and implement effective field marketing strategies to enhance lead generation and conversion rates, propelling sales growth in line with company goals.
- Team Development: Lead, mentor, and inspire a team of field marketing specialists, promoting a culture of excellence and collaboration across multiple locations.
- Market Analysis: Investigate market trends and customer insights to shape promotional strategies, boost customer engagement, and refine lead generation endeavors.
- Budget Management: Manage financials for field marketing operations, ensuring optimal resource allocation and measurable ROI.
- Cross-Functional Collaboration: Work closely with Sales, Product Development, and Corporate Marketing teams to ensure alignment of field initiatives with overarching business strategies.
- Performance Evaluation: Conduct comprehensive evaluations and reporting for all field marketing activities, utilizing data-driven insights to enhance future initiatives.
- Process Improvement: Assess workflows and implement enhancements to elevate the efficiency and effectiveness of field operations.
- Location Selection: Identify and choose retail sites that will effectively bolster brand initiatives and maximize market presence.
- Vendor Management: Oversee vendor relationships and third-party collaborations, ensuring effective management of contracts and partnerships.
- Additional duties as assigned.
Compensation is based on experience, starting at $60,000 plus Bonus.
