About the job
We are on the lookout for an enthusiastic and analytical Growth Marketer to enhance our multi-channel demand generation strategies within the Digital Marketing and Lead Generation landscape. As a fully remote position, you will work in tandem with our leadership, sales, and content teams to launch impactful campaigns, optimize performance metrics, and develop scalable programs that ensure a steady influx of qualified leads.
The perfect candidate is meticulous, technologically adept, and deeply invested in contemporary growth marketing techniques, possessing practical experience with HubSpot and a strong enthusiasm for data-driven optimization.
Key Responsibilities
Demand Generation & Campaign Management
- Contribute to the creation and execution of marketing campaigns through email, social media, paid advertising, and video content.
- Partner with content teams to weave cohesive messaging, assets, and content into campaigns.
- Assist in campaign setup, quality assurance, audience management, and scheduling under the guidance of leadership.
- Gather performance metrics, generate reports, and analyze trends to enhance campaign effectiveness.
- Facilitate marketing nurture flows by uploading content, overseeing workflow processes, and ensuring timely execution.
Sales Outreach & Sequences
- Design, refine, and update sales outreach sequences within HubSpot, including templates, scripts, and automated follow-up workflows.
- Develop targeted audience lists and segment them to align messaging with Ideal Customer Profiles (ICPs) and campaign objectives.
- Track sequence performance and provide recommendations for messaging, timing, and audience segmentation improvements.
- Support A/B testing of subject lines, message variations, and sending strategies.
- Prepare outreach schedules for events, product launches, and specific account lists.
Website, SEO/AEO & Conversion Optimization
- Assist in updating web pages, optimizing call-to-action placements, creating forms, and enhancing landing pages.
- Prepare content updates and digital assets to boost search visibility and conversion rates.
- Transform existing content (blogs, videos, etc.) into outreach-ready marketing assets.
Marketing Technology & Performance Optimization
- Leverage HubSpot and related tools to build workflows, landing pages, dashboards, and automated marketing programs.
- Ensure data cleanliness for outreach, reporting, segmentation, and attribution purposes.
- Engage in testing initiatives, including A/B tests, send-time experiments, and creative variations to enhance performance across various channels.
