About the job
HireHawk brings skilled professionals from the Philippines together with companies in the U. S. and Canada, helping build remote teams that deliver results. For this opening, HireHawk seeks an Ecommerce Manager to support a rapidly growing direct-to-consumer haircare brand. The brand prioritizes a strong online shopping experience and looks for someone ready to lead improvements in site performance and conversion.
Role overview
This hands-on position centers on managing the Shopify storefront. Acting as the product owner for the site, the Ecommerce Manager uses data to identify conversion challenges, set priorities, and implement changes quickly. The focus includes user experience, conversion rate optimization, merchandising, and overall site performance. While not a marketing manager role, close coordination with marketing and creative teams is a key part of the job to ensure campaigns align with a seamless, high-converting site experience.
What you will do
- Take ownership of the Shopify shopping experience, including homepage, collection pages, product details, cart, and checkout.
- Drive improvements in conversion rates and revenue per visitor by spotting friction points and making targeted, testable updates.
- Develop and manage a CRO roadmap: create hypotheses, set priorities, design and run experiments, and share findings.
- Enhance mobile shopping across all key templates with a focus on speed, clarity, and smooth purchasing.
- Oversee site merchandising, including collections, navigation, promotions, product sorting, and on-site storytelling to guide buying decisions.
- Optimize product pages with better structure, strategic content, coordinated images and copy, and clear value messaging.
- Coordinate new product and collection launches, executing on-site promotions in line with the marketing calendar.
- Track and report on ecommerce metrics such as conversion rate, average order value, revenue, bounce rate, and revenue per visitor, providing weekly updates to senior leadership.
- Collaborate closely with marketing, creative, and external agencies to ensure incoming traffic lands on pages built for conversion.
Location and work arrangement
This is a remote position based in Central Visayas, Philippines.
