Product Marketing Manager

iconcareers is seeking a Product Marketing Manager based in Austin, Texas. This position plays a key part in shaping marketing strategies and supporting the success of products across the company. Role overview The Product Marketing Manager collaborates with teams throughout iconcareers to launch effective marketing campaigns. The role involves gathering and…

Role Overview saronic is looking for a Product Marketing Manager in Austin, Texas. This role shapes and delivers marketing strategies that connect with customers and support business goals. What You Will Do Work with product development, sales, and customer success teams to develop clear product positioning and messaging. Lead efforts to drive product adoption in the market. Ensure product offerings align with customer needs and market trends.

We are seeking an innovative and strategic Principal Product Marketing Manager to lead our product commercialization efforts at Upside. In this pivotal role, you will collaborate closely with cross-functional teams to drive product strategies that resonate with our customers and enhance market share. You will be responsible for developing comprehensive go-to-market plans, conducting market research, and leveraging customer insights to inform product positioning and messaging.Your expertise will help shape product launches and ensure alignment with business objectives. Join us at Upside, where your contributions will directly impact our growth and success.

Join AlertMedia as a Product Marketing Manager, where you will play a pivotal role in shaping our product messaging and go-to-market strategies. You will collaborate with cross-functional teams, including product development, sales, and customer success, to ensure our solutions meet the needs of our clients and stand out in the market.Your responsibilities will include conducting market research, defining product positioning, and developing marketing campaigns that effectively communicate the value of our products. If you are passionate about technology and eager to make an impact in a fast-paced environment, we want to hear from you!

Product Marketing Manager Location: Austin, TX (or Hybrid in Austin) Are you a dynamic product marketer who excels at blending strategy, storytelling, and analytics? Are you passionate about transforming intricate software solutions into engaging narratives that captivate target markets? Join us as a Product Marketing Manager, where you will take charge of the go-to-market strategy for critical verticals. This includes developing unique positioning and equipping the sales team with essential tools for success. If you thrive in fast-paced B2B SaaS environments and desire to make a tangible impact on pipeline and revenue, we would love to connect with you. What You’ll Do In this role, you will serve as the key expert for your target market and the vital link between Product, Sales, and Marketing. Your responsibilities will include: Becoming the go-to authority on your vertical, encompassing its distinct challenges, regulatory landscape, competitive offerings, and buyer personas. Developing and implementing thorough go-to-market (GTM) plans for new product launches, features, and major releases specifically tailored to the vertical, including pricing, packaging, and success metrics. Creating compelling, differentiated, and value-driven messaging that articulates the benefits of our software to buyers within the vertical market. Developing a comprehensive suite of sales enablement tools, such as presentations, vertical-specific pitch decks, competitive intelligence, and product demonstrations to support the Sales and BDR teams. Defining and producing content across the buyer’s journey, including case studies, demos, and website copy. Collaborating with the Growth Marketing team to ensure marketing initiatives and events are strategically targeted and effective at driving pipeline within the vertical. Monitoring, analyzing, and reporting on GTM success metrics, competitive performance, and market penetration to guide future product and marketing strategies. What You Bring To excel in this role, you should have: A Bachelor's degree in Marketing, Business, or a related field. 5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software setting. A proven track record of developing and executing go-to-market strategies that yield measurable business outcomes. Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts into clear, concise, and compelling marketing narratives. Strong analytical and strategic thinking skills, with experience leveraging data to inform decisions and achieve alignment across cross-functional teams.

Join Appian as a Lead Product Marketing Manager and take the reins of our product marketing strategies. In this pivotal role, you will drive the positioning, messaging, and go-to-market strategies for our innovative products. You will collaborate closely with cross-functional teams including product management, sales, and customer success to ensure alignment and effectiveness in our marketing efforts.Your expertise will help shape our marketing initiatives, engage our target audience, and enhance our brand presence in the market. If you are passionate about technology and thrive in a dynamic environment, we want to hear from you!

Semperis develops identity resilience solutions and has received recognition from Inc. 5000 as one of America's Fastest-Growing Cybersecurity Companies, as well as multiple Inc. Best Workplace awards. The team values a supportive culture where employees are encouraged to grow and feel appreciated. Role overview This Austin-based Technical Product Marketing Manager role connects Semperis' technical strengths with clear messaging for both technical and business stakeholders. The position supports direct sales and partner teams by helping them communicate the value of the Semperis identity resilience platform. What you will do Create technical content such as whitepapers, research documents, use cases, and blogs to support sales, partner enablement, and customer education. Develop competitive positioning materials that showcase what sets Semperis apart, collaborating closely with technical subject matter experts. Produce product marketing collateral for sales and partner teams, including data sheets, solution briefs, playbooks, website content, and presentations. Design training materials for sales, partner teams, and solutions architects, including videos, blogs, and presentations. Build product-specific enablement content to help partners and sales teams position the Semperis identity resilience platform. Work with marketing, product, and partner program teams on marketing initiatives, partner launches, and tracking success metrics. Collaborate with partner and field teams to deliver content and guidance for integrated marketing campaigns and event marketing strategies.

CaptivateIQ is revolutionizing how organizations strategize, manage, and enhance their sales performance. Initially focused on transforming incentive compensation management, we are now broadening our platform to tackle extensive sales planning challenges. Recognized by leading industry analysts such as Forrester and G2, and supported by premier investors including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth enterprises like Netflix, Figma, and Stripe to achieve unparalleled revenue performance through flexibility and actionable insights.Join our dynamic and rapidly expanding team, dedicated to addressing some of the most intricate and significant issues in sales performance management.About the RoleAs the Director of Product Marketing, you will serve as the principal architect of CaptivateIQ's market presence and execution strategy at a crucial juncture as we transition from a flagship single-product to a diverse multi-product portfolio. This role is pivotal in defining how we present ourselves in the market and the effectiveness of our execution, marking you as a crucial leadership addition and the driving force behind our go-to-market strategy during a substantial growth period.You will lead and mentor a high-performing team of five across Product Marketing, Sales Enablement, and Customer Advocacy, embodying a true player-coach mentality. This allows you to collaborate with executive leadership on high-level positioning while remaining deeply involved in the tactical execution. By functioning at both strategic and tactical levels, you will ensure the field has the necessary tools, training, and proof points to drive pipeline, secure deals, and expand accounts. This role offers expansive ownership beyond traditional product marketing, tailored for a leader eager to connect vision with field success.

As the premier platform trusted by real estate professionals, Realtor.com® has been leading the online real estate sector for over 25 years. We specialize in connecting buyers, sellers, and renters with reliable insights and expert guidance to help them find their ideal home. With our extensive array of tools, we significantly influence the real estate industry and provide consumers with an intuitive user experience that simplifies their decision-making process when tackling one of life's biggest purchases.Join us in our mission to empower individuals in their quest for home ownership by removing barriers, fostering connections, and instilling confidence through expert guidance.In today’s landscape, marketing has evolved into a product discipline. The teams driving growth rely on data analytics, system optimization, experimentation, and technical execution. We are seeking a Senior Product Manager, Growth Marketing to take charge of both the technical framework and business strategy behind scalable marketing initiatives, beginning with Meta and Paid Social, and extending across our growth engine.This role requires a product manager with a growth mindset who can effectively bridge engineering, data, AI, and market strategy. This is not merely a support role; you will be the architect behind a robust technical growth engine, shaping the consumer-facing products that drive adoption and scalability. You will oversee the marketing strategy, creative direction, and optimization processes for the products and systems you develop.Leading a diverse team of agency partners, data scientists, and business stakeholders, you will address one of our most pressing challenges: innovating seamless strategies to convert potential homebuyers. You will have the freedom to experiment, the data to make informed decisions quickly, and the resources to create a substantial and measurable impact on our business trajectory.Key Responsibilities:Oversee the comprehensive development and performance of growth marketing platforms (Meta, TikTok, Reddit, etc.), encompassing strategy, system architecture, execution, measurement, and optimization for buyer, seller, and rental business lines.Identify, design, and launch innovative marketing products utilizing automation and AI to enhance growth potential, including systems that streamline creative production, campaign formulation, and experimentation across various channels.Develop and enhance core platforms for media automation, bidding strategies, budget management, and performance optimization.Collaborate with teams in Marketing, Analytics, Data Science, and Engineering to architect and deliver impactful growth capabilities across paid channels (SEM, Paid Social, Video, App).Translate business and marketing objectives into actionable strategies and measurable KPIs.

Realtor.com® has been a trusted resource for real estate professionals for over 25 years, leading the online real estate market by connecting buyers, sellers, and renters with reliable insights and expert guidance to help them find their ideal home. Our extensive toolkit not only drives significant changes within the real estate sector but also simplifies the process for consumers navigating one of the largest purchases of their lives, ensuring an intuitive, user-friendly experience that empowers decision-making.Join our mission to enable individuals to discover their way home by eliminating obstacles, fostering the right connections, and instilling confidence through expert support.We are seeking a Senior Product Marketing Manager to spearhead product and go-to-market (GTM) strategies for our Consumer Search and AI-driven experiences. The ideal candidate will utilize their creative problem-solving abilities and prestigious messaging skills to facilitate the execution of innovative product launches, identify crucial partnership opportunities, and adeptly navigate a dynamic and fast-paced marketplace.We prefer someone who is hands-on, thrives in uncertain environments, and is motivated by creating compelling narratives that showcase our unique product value propositions. A passion for AI and keeping abreast of industry trends and developments is essential.You will collaborate with key partners including Product Management, Design, Marketing, Brand, Analytics teams, and executive leadership to lead product messaging and GTM execution for a highly visible portfolio.

We are seeking a dynamic and experienced Senior Product Marketing Manager to join our innovative team at qualia. In this pivotal role, you will lead the development and execution of marketing strategies that drive product adoption and customer engagement. You will collaborate closely with sales, product, and engineering teams to understand market needs and translate those into actionable marketing plans.Your expertise will help shape our product messaging, positioning, and go-to-market strategies. If you are passionate about technology and have a proven track record in product marketing, we want to hear from you!

Role overview Skimmer seeks a Product Marketing Manager in Austin to shape product strategy and strengthen market position. The focus lies in building and executing marketing plans that drive product adoption and support revenue growth. A strong grasp of customer needs and market trends is essential for developing messaging that resonates with the intended audience. What you will do Develop and implement marketing strategies for Skimmer products Create messaging that highlights product value and addresses customer needs Work with product development, sales, and customer support teams to ensure consistent positioning and maximize results Analyze market trends to inform strategy and differentiate Skimmer in a competitive market Collaboration This role involves close coordination with teams across the company. Success relies on strong communication skills and the ability to align efforts among product, sales, and support functions.

Location: Austin, TX (Hybrid) About Everlywell Everlywell develops digital health solutions that combine biomarker intelligence, AI-driven technology, and clinical expertise. The company’s focus is on making complex health data meaningful and actionable, integrating advanced diagnostics, virtual care, and patient engagement to improve health outcomes. In the past decade, Everlywell has delivered nearly 1 billion personalized health insights to 60 million people and many enterprise partners. As of 2024, about 1 in 86 U.S. households have used an Everlywell test, making the company the leading at-home testing brand in the country. Everlywell continues to expand access to care, using AI and scalable tools to connect patients and providers more efficiently. Role Overview The Product Marketing Manager will lead go-to-market strategy for Everlywell’s diagnostics and telehealth products. This hybrid role calls for a marketer skilled in product positioning and integrated campaign management. The position reports to the Head of Growth and works closely with Product, Creative, and Channel teams. What You Will Do Develop and execute go-to-market strategies for diagnostics and telehealth offerings Identify and define target audiences for both consumer and enterprise sectors Design and implement multi-channel marketing campaigns Collaborate with Product, Creative, and Channel teams to ensure launches are data-driven and culturally relevant Who We’re Looking For Experience in product marketing, with a focus on go-to-market strategy and campaign leadership Ability to work across teams and communicate effectively with stakeholders Comfortable engaging both consumer and enterprise audiences Strategic thinker who can translate insights into actionable marketing plans

About Ping Identity:At Ping Identity, we are committed to delivering secure and seamless digital experiences for every user, emphasizing what we term 'digital freedom'. This principle not only guides our service to customers but also shapes our corporate culture. Our team thrives in an environment that fosters digital freedom, allowing each individual to contribute authentically.Our advanced cloud identity platform empowers users to engage in shopping, working, banking, and social interactions with ease and without concern.While safeguarding digital identities is foundational to our technology, the protection of individual identities is paramount in our corporate culture. We champion every identity. Our core value of Respect Individuality encourages us to celebrate diversity, enabling employees to express their true selves at work.Headquartered in Denver, Colorado, with a global presence, we serve some of the largest and most demanding enterprises, including over half of the Fortune 100 companies. At Ping Identity, we are redefining perceptions of cybersecurity, digital interactions, and identity and access management.The Ping Identity Platform is the backbone for ensuring secure and seamless identity management across customer, workforce, and partner ecosystems, offering a comprehensive suite of identity capabilities. As the Senior Product & Solutions Marketing (PSM) Manager for Platform, you will be responsible for shaping and advancing the cohesive narrative surrounding the Ping Identity Platform. You will become a market expert, deeply understanding our products and their capabilities, translating insights into a compelling and distinct architecture and messaging that effectively positions our platform in the market. Your role will involve managing the platform’s graphic representation, taxonomy, and capability mapping; ensuring alignment across web and sales materials; and providing valuable platform-level insights to the broader PSM team. You will influence the platform roadmap, oversee messaging, drive product launches, and empower the sales team to achieve global success. You will report directly to the Senior Director of Product & Solutions Marketing.

Join Esper as a Product Marketing ManagerAt Esper, our mission since 2018 has been to transform the landscape of policymaking in Government by harnessing the power of data and insights. We aim to bridge the gap between stakeholders and public policy goals, creating a streamlined process that fosters innovation and collaboration. We envision a future where decision-making is informed by comprehensive data from all stakeholders.Your RoleAs the Product Marketing Manager, you will take charge of the positioning, messaging, and go-to-market strategies for our innovative policy and regulatory platform. Reporting directly to the Director of Marketing, this prominent role requires close collaboration with teams across Product, Sales, Professional Services, Customer Success, and Marketing to effectively launch new products. You will refine our narrative within targeted government sectors and equip our sales teams with the necessary tools and insights to thrive in a complex market.The ideal candidate is an adaptable storyteller with a strong foundation in AI and SaaS, capable of translating technical features into compelling value propositions for cautious government buyers. You will thrive in a dynamic startup environment, relishing the opportunity to build product marketing initiatives from the ground up.Key ResponsibilitiesCollaborate with Product Management to ensure cohesive messaging, positioning, and content updates both internally at Esper and externally to the market.Oversee end-to-end product launches — Manage projects from initial kickoff to post-launch analysis. Develop launch messaging that aligns with our existing brand frameworks, and create sales enablement materials (decks, playbooks, training guides, demo scripts) that empower our sales reps.Become an authority on buyer behavior — Conduct interviews with customers and prospects, perform competitive research, and distill findings into actionable briefs, updated persona documents, and communication strategies tailored to our government verticals.Create impactful content — Develop demo videos, use-case guides, one-pagers, webinars, and go-to-market playbooks that facilitate successful sales outcomes.Utilize AI to distill valuable insights from go-to-market strategies, company data, customer feedback, and market intelligence to enhance our positioning and messaging, while ensuring synergy with Product Management.Lead customer proof initiatives — Engage with customers to craft outcome-driven case studies and reference materials, maintaining an updated repository of ROI stories, endorsements, and references for sales use across all verticals.Align launches with the Esper narrative — Ensure that all new features and products are consistently linked back to our overarching platform narrative across all assets.

Armis protects organizations from cyber threats by managing risk across every asset, from on-premises systems to the cloud. The platform supports Fortune 100, 200, and 500 companies, as well as national governments, helping them safeguard critical infrastructure at all times. Headquartered in California, Armis operates with teams across the United States. The Director of Product Marketing will lead global strategy for the Asset Intelligence and Security platform. This leader shapes Armis’s market narrative, ensuring the company’s ability to see, protect, and manage every asset, IT, cloud, IoT, and OT, is understood worldwide. The role works closely with executive leadership, identifies new market opportunities, and brings insight into the challenges CISOs face. Oversight of Analyst Relations is also central, maintaining Armis’s presence in Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes. What you will do Strategic Growth: Identify and pursue new opportunities within the Armis portfolio, focusing on IT, OT, IoT, and Medical IoT (IoMT). Distinct Messaging: Create clear, effective messaging that communicates Armis’s value across the asset attack surface, reaching both technical buyers and executive leaders. Analyst Relations Management: Build relationships with industry analysts (Gartner, Forrester, IDC), manage the briefing calendar and evaluation cycles, and ensure Armis’s innovation roadmap is well represented in major market reports. Location This position is open to candidates based in Austin, Texas; Boston, Massachusetts; or New York, New York.

Saronic Technologies stands at the forefront of maritime innovation, committed to transforming oceanic autonomy through cutting-edge solutions that enhance maritime operations via intelligent and autonomous platforms.Position SummaryWe are in search of a skilled Product Marketing Manager who excels at distilling intricate technical capabilities into engaging and persuasive narratives that resonate with defense and government sectors. You will be responsible for leading the product marketing strategy, effectively positioning and communicating our platforms and autonomy stack to key customers and stakeholders.This role is ideally suited for a proactive individual who thrives in dynamic settings where both technology and mission objectives are ambitious.Core ResponsibilitiesEstablish and drive product positioning, messaging frameworks, and winning themes across Saronic’s array of autonomous surface vessels and software solutions.Lead and execute marketing campaigns aimed at enhancing audience comprehension of Saronic’s primary capabilities.Collaborate with growth teams to curate a comprehensive library of product marketing materials including presentation decks, slick sheets, capability briefs, and other essential documentation.Engage closely with the product team to gain in-depth insights into platform capabilities, roadmap priorities, and technical differentiators, translating these into compelling customer value propositions.Work alongside growth and business development teams to ensure that marketing materials effectively support capture efforts, proposals, and customer interactions.Coordinate with the creative team to brief and generate high-quality visual assets, graphics, and multimedia content that bolster product marketing initiatives.Oversee and contribute to product-related web content, ensuring messaging is coherent, updated, and tailored for target audiences.Assist in defining key content themes and overall strategy for trade shows and events to enhance Saronic’s market presence.Monitor and evaluate the impact of product marketing efforts, iterating strategies based on customer insights and market feedback.Required QualificationsA minimum of 5 years of product marketing experience, ideally within defense, aerospace, or other highly technical arenas.Demonstrated proficiency in translating technical concepts into accessible language for diverse audiences.

Join Mirantis as a Technical Product Marketer, where you will play a pivotal role in shaping the marketing strategies for our innovative products in the AI space. Your expertise will help bridge the gap between technical knowledge and market needs, ensuring our messaging resonates with both technical and non-technical audiences.In this dynamic role, you will collaborate with cross-functional teams to develop compelling marketing campaigns, create engaging content, and analyze market trends to drive product adoption and customer engagement. Your insights will directly influence product positioning and competitive strategies.

FloSports streams over 50,000 live sporting events each year, covering a wide range of underrepresented sports from motorsports and wrestling to cheerleading and NCAA Division II and III athletics. The platform connects fans and sports organizations, supporting growth and engagement through live and on-demand content. The company values accountability, collaboration, curiosity, positivity, grit, and excellence. Role overview The Director of Product Marketing - Go-To-Market Strategy leads the development and execution of FloSports’ go-to-market (GTM) strategy. This role sits on the growth team and works closely with executive leaders in product, engineering, and business to drive market expansion and sustainable growth. The director takes full ownership of the GTM ecosystem, shaping product messaging and addressing complex cross-functional challenges to ensure the product portfolio connects with sports fans worldwide. What you will do Strategic GTM Ownership: Design and manage the GTM strategy and messaging for the product portfolio. Align Growth pod initiatives and pricing changes to maximize customer engagement, adoption, and revenue. Complex Problem Solving: Lead cross-functional teams to address major business challenges, including identifying manual process gaps and ensuring revenue capture during automation transitions. Product and Pricing Messaging: Develop positioning and messaging for product and pricing, creating clear value propositions and narratives for new launches, feature releases, and pricing updates. Data & Reporting: Oversee metrics for adoption, activation, and engagement on new product launches. Use analytics to spot gaps and recommend actionable growth strategies. Location This position is based in Austin, TX.

Join our diverse global team of over 400 dedicated professionals at Aiven, where we are committed to advancing open-source technology and multi-cloud solutions. Our mission is to empower developers, builders, and creators to transform their innovative ideas into reality with unparalleled speed and simplicity. We provide an accessible cloud data platform featuring open-source databases, search, streaming, and application infrastructure. The Role We seek a dynamic and high-energy Director of Product Marketing who will be instrumental in building and leading a top-tier marketing function that aligns our technical prowess with strategic market growth. Reporting directly to the VP of Marketing, you will architect our go-to-market (GTM) strategy, positioning, and messaging across our diverse product portfolio. Your leadership will be vital in scaling a results-driven team that drives revenue through both Product-Led Growth (PLG) and Sales-Led Growth (SLG), effectively reaching both developer practitioners and senior business stakeholders. What You Will Do: Create and Expand Product Marketing Function: Design and establish a high-performing Product Marketing team from the ground up, ensuring accountability and operational excellence that directly contribute to business success. Strategic GTM Development: Define Aiven's market positioning and overarching platform narratives, transforming complex technical capabilities into engaging, value-oriented messaging that resonates with both technical users and business decision-makers. Growth Strategy Execution: Master the 'User-to-Buyer' journey by orchestrating effective PLG and SLG initiatives. Develop strategies to convert developers through self-service while equipping sales teams with essential tools and resources for succeeding in complex enterprise sales. Revenue Growth and AI Integration: Drive revenue enhancement by creating impactful content, sales enablement resources, and demand generation tools. Utilize AI and cutting-edge marketing technology to streamline operations, enhance team effectiveness, and keep Aiven at the forefront of innovation. Market Intelligence and Competitor Analysis: Establish a competitive intelligence framework that provides Sales and Product teams with actionable insights. Continuously evaluate market dynamics, buyer behavior, and technological developments to refine positioning and prioritize product roadmap initiatives.