About the job
Senior Associate, Paid Social Advertising
Location: Bangalore
Position Overview:
As a Senior Associate in Paid Social Advertising, you will play a pivotal role in supporting Zeta Global's social media campaign management team. This full-time position presents an excellent opportunity for professionals eager to utilize their skills in managing paid social campaigns while integrating the latest trends in digital marketing. Candidates with a strong background in Facebook Ads Manager will be prioritized. Key responsibilities include campaign setup, optimization of KPIs, and comprehensive reporting across various ad platforms. You will gain valuable insights into effective paid social marketing strategies, key performance metrics, and the ability to generate detailed performance reports for clients.
Key Responsibilities:
- Establish campaigns in alignment with insertion order requirements (ad uploads, pixels, budgets, and targeting)
- Evaluate Facebook campaign performance and implement necessary adjustments to achieve client pacing and KPI targets
- Oversee campaign reporting, consolidating data from both internal and external platforms
- Prepare image sets for digital marketing initiatives
- Assist the campaign management team with various ad-hoc tasks
Qualifications:
- In-depth knowledge of the paid social media landscape
- Proven experience with Facebook is mandatory; familiarity with TikTok, Snapchat, YouTube, or Twitter is advantageous
- Preference given to candidates with expertise in the Facebook/Meta ad platform, including pixel setup, optimization, audience targeting, and budget management
- YouTube advertising experience is a plus, though not required
- Bachelor's degree in Business, Computer Applications, or a related field with quantitative coursework
- Exceptional written communication skills
- Strong attention to detail
- Demonstrated analytical capabilities
- Passion for staying updated with digital marketing trends
- Willingness to work during U. S. Eastern Standard Time (EST) hours
