About the job
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With outstanding talent, reliable data and insights, and premier partnerships, all unified by our innovative marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformational growth.
WPP Media operates as WPP's AI-driven media unit, seamlessly integrating media, data, and partnerships to deliver large-scale creative personalization. Through WPP Open and powered by Open Intelligence, clients gain visibility into the effectiveness of their media investments.
For more details, please visit wppmedia.com.
Role Summary and Impact
As the Data Analytics & Business Intelligence (BI) Manager, you will play a crucial role in converting complex data signals into actionable business insights. You will lead the development of comprehensive measurement strategies and optimize the data ecosystem. Your primary goal will be to ensure the traceability and quantifiable impact of media investments (paid, owned, and earned) on client growth, utilizing advanced attribution, incrementality, and predictive analytics models. This includes designing and executing 360-degree measurement frameworks, overseeing advanced analytical modeling, and establishing strong data governance through automated ETL processes.
