About the job
About WPP
WPP stands as a premier growth partner for the world’s most recognized brands. We seamlessly integrate cutting-edge media intelligence and data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise within a single organization. Our exceptional talent, powered by the innovative WPP Open marketing platform, enables us to assist clients in navigating change, seizing opportunities, and achieving transformative growth. To learn more, please visit WPP.com.
At WPP, we believe in the power of teamwork. Join our passionate Data & Insights team, a diverse group committed to delivering actionable insights that enhance our clients' media and communication strategies. With access to vast data resources, we provide insightful analysis and stunning visualizations utilizing advanced data science and state-of-the-art dashboarding technologies. Our team prides itself on its ambition and innovation, comprising some of the best data scientists, analysts, and researchers both locally and internationally.
About the Role
Embark on a clear career trajectory within our team. Following a structured training program, you will master a wide array of analytical techniques that empower our client managers to refine their strategies using comprehensive data insights. You will gain access to premier Belgian media research and international trend analyses via specialized industry software. Your role will include assisting the team in leveraging GroupM’s proprietary data solutions to enhance campaign effectiveness for our clients.
Responsibilities
- Conduct media effectiveness research
- Assess creative performance
- Perform media trend analysis
- Assist in the development of suitable methodologies
- Execute accurate analysis and reporting
- Present findings to clients
- Utilize both declarative and behavioral data, alongside neuroscience principles
- Evaluate data with utmost confidence
- Embrace an entrepreneurial approach to data and projects
Required Skills
