About the job
PMG seeks an Affiliate Marketing Lead to manage affiliate programs for clients across a range of industries. This position is based in Dallas, TX or New York, NY and involves a blend of strategy, execution, and partner management to deliver measurable results.
Role overview
This role focuses on overseeing affiliate marketing efforts for multiple clients. The Affiliate Marketing Lead coordinates campaign planning and daily operations, ensuring affiliate initiatives align with each client’s broader marketing objectives and key performance indicators.
What you will do
- Manage affiliate marketing programs for several clients, maintaining strong relationships with partners and ensuring smooth campaign execution.
- Direct the setup, launch, and ongoing management of affiliate campaigns, including partner recruitment and offer strategy development.
- Monitor campaign performance using analytics and partner data, identifying trends, risks, and opportunities to inform improvements.
- Grow and strengthen partner networks by evaluating new publishers, negotiating placements, and building relationships with top-performing partners and platforms.
- Act as the main point of contact for clients, providing clear communication, proactive recommendations, and prompt responses regarding affiliate programs.
- Collaborate with cross-functional teams to ensure affiliate efforts support and enhance larger marketing initiatives.
