About the job
Join SkyGeo, a leading provider of crucial geotechnical insights, dedicated to assisting clients in understanding the impact of ground movement on their valuable assets. We pride ourselves on our diverse, talented team that treats InSAR as a professional service. As we expand our capabilities, we are on the lookout for passionate individuals eager to contribute to our growth and explore a variety of applications.
Your Role
As our B2B Demand Generation Marketer, you will be instrumental in driving SkyGeo's marketing initiatives, including content creation, digital campaigns, events, and sales enablement. This is a dynamic, hands-on position for someone adept at managing multiple projects, transforming complex technical information into clear B2B messaging, and establishing our reputation as a trusted partner in risk-driven ground movement monitoring.
Working closely with the Marketing Director and collaborating with experts in geoscience, engineering, consulting, and sales, your efforts will enhance brand awareness, generate qualified leads, and foster more productive sales discussions in industries such as mining, energy, and civil engineering.
Key Responsibilities
Content Creation & Distribution
● Develop B2B content across various channels including LinkedIn, blogs, landing pages, email campaigns, case studies, and webinars.
● Simplify complex InSAR and ground motion topics into accessible narratives for professional audiences.
● Ensure consistent messaging around monitoring, analysis, interpretation, and risk management, guiding clients on actionable insights.
● Adapt content for distinct industries (mining, energy, infrastructure) and geographic markets.
Design & Asset Production
● Craft and customize marketing and sales materials that are visually appealing and align with our brand identity, including brochures, one-pagers, and technical documents.
